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computer_whiz
Just Joined
Joined: 07 Jun 2004
Posts: 1
Location: Louisiana
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 Posted: Mon Jun 07, 2004 3:07 pm Post subject: Financial Query |
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I am just starting a new computer business. I don't know how to price my products. The products are already expensive as is, so I don't want to charge the customer too much. Does anyone have any suggestions?
Thank you,
computer_whiz
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A8ch
Enthusiast
Joined: 05 May 2004
Posts: 26
Location: Pennsylvania, USA
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| Posted: Fri Jun 11, 2004 3:31 pm Post subject: Re: Financial Query |
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Hi Computer Whiz,
| Quote: | | I am just starting a new computer business. I don't know how to price my products. |
"Computer business" and "products" are vague expressions. What exactly are you planning to sell? Custom desktops? Network systems? Computer repair? Parts? Software? Service? Training? All the above?
If it's hardware/software, for example, you could begin by checking out what your potential competitors are asking for similar products. Then shop around for vendors, distributors and manufacturers to see who offers the best prices, delivery schedules, credit terms, technical support, warranty, and whatever else you consider important to your business.
Once you determine the combination of factors that are important to you, make sure your costs allow you to markup your products sufficiently to be competitive and profitable.
It's a good idea to brush up on your negotiating skills. You'll need them to persuade the marketing reps to give you better pricing on product.
If you're really good at what you do, and you want to separate yourself from the pack, you could set your price anywhere you want in the mid to upper range. The challenge then would be to target and market your product to the consumer who appreciates quality, reliability, peace of mind, ease of use, an exceptional guarantee, and so on, and is less concerned with price.
If you are marketing a custom product, your pricing will generally be higher because of the specialized requirements.
These are just a few points you may want to consider.
All the best,
Hermas
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