I have written on EZA for years and it never gets easy. Everytime I make a submission, I feel as though it is not going to go through. At this point I have the subject matter down, but something always comes up. Squidoo feels fun because of its immediacy. You put forth effort and can see it take hold within minutes. Perhaps I need to read that article you all are talking about because other than backlinks, my lenses have never provided anything