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Dr_Boo
Forums Member
Joined: 12 May 2009
Posts: 52
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#1 · Posted: 6 Jul 2009 16:13 · Edited by: Dr_Boo
Hi All,
I was wondering if there are any opinions on text vs picture ads in terms of effectiveness and profitability. I am putting my website together and am not sure what ad style (or combination of styles) would work best. I should specify I mean ads on my site, not for it.
Your thoughts?
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Newbie Shield
Joined: 22 Sep 2007
Posts: 2227
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#2 · Posted: 6 Jul 2009 17:16
Hi Dr_Boo,
That changes over time. It seems to me that most have been using text ads. I also think that most are the happiest with text ads.
I think that it also depends upon the picture ad, where it's placed, whether or not it is animated and/or automatically starts playing.
Best thing to do is to experiment with placement, blending, number of ad blocks, and pictures. It may take several months before you can figure out a good plan for your site in regards to ads.
Last, what works for one site probably won't work the same for another site or may not work at all.
You might start out with Adsense text only to see how it goes. Keep in mind that as you develop skills, authority, and grow your traffic, your results for comparing one setup to the other will be affected.
In other words, sites tend to do better as time passes and so do webmasters.
Good luck,
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johnjimat
Forums Member
Joined: 31 Mar 2009
Posts: 357
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#3 · Posted: 6 Jul 2009 17:30
i think picture ad with animation would be more effective then text ad.. people maybe want to click on the animation rather than static ad 
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getagrip
Joined: 20 Feb 2006
Posts: 2073
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#4 · Posted: 7 Jul 2009 10:12
For Adsense, what I do is display both text and picture ads. You can always try text ads only for a month, then switch to image ads after a month to see if you earn more.
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vinmann
Forums Member
Joined: 16 Jun 2009
Posts: 16
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#5 · Posted: 10 Jul 2009 04:15
Picture ad will be impressive as the potential customer can see the product they want to buy. But don't use too many picture ads and avoid animation or flash ads. Simple ads will have a strong marketing effect and bring in more conversion.
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Ballistic
Forums Member
Joined: 14 Jul 2009
Posts: 9
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#6 · Posted: 15 Jul 2009 00:03
Text ads generally convert better than picture ads. Supposedly "blue" text converts better also. Look at google....mostly "blue text ads".
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FreeCashMan
Forums Member
Joined: 31 Dec 2007
Posts: 954
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#7 · Posted: 8 Nov 2009 11:58
Doesn't it come down to the actual "wording" in the advertising? Meaning regardless of what advertising method one uses, you need the right terms to get a person to click regardless. Moving forward after that just depends on the information that follows on the website, etc.
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