There was a time when good old static pages could be counted on to have high rankings on search engines if their content was relevant to the site name or a least there was a certain branding which was recognized by those searching for content related to such a site. It was fairly straightforward. Then something called an algorithm changed all the dynamics of page rank. The algorithm existed in the past, but the then iteration was formulated for a web which was growing, but not like the web of today. So those creators of such algorithms analyzed the trends they saw in their "domain" and decided that dynamic content was to have a much higher relevance to an exploding web. So that meant that static pages were losing their dominance in the ranking wars. Content is king, but now the flavor of the content is socialized. Back links need to be built from content seen by the algorithm as reflecting the more dynamic and also volatile nature of social interaction which of itself shapes the markets and minds of searchers newly come to the burgeoning digital wonderland of the Internet.
I agree, this is not the net of 10 years ago, and anyone pretending that it is; is only fooling themselves and keeping their rank down. You need to have a multi-faceted approach of back links, and social media, and pings, etc. "This isn't your daddies internet" LOL
Yes, the Internet has changed, but I feel for the better. Years ago you would do a search and all types of porn sites would pop up, totally unrelated for what I was looking for. All one had to do is load up the keywords, and their site would get ranked. Today, it takes more skill, more knowledge, and some sort of systematic approach to get your site to rank well. And yes, at least to me, content is still key. If your approach to marketing on the net is done properly, you can still have a "static" site rank well for your keyword. To this day, I still have static sites with excellent ranks on Google. If a site is optimized properly and has a significant number of back links, it can rank well. This however, really depends on your keyword category, because there are companies that pay a lot of money to keep their sites at the top. If you have deep pockets, you could do the same. A key strategy that I abide by is: write articles, post them in several locations, and make sure you have a link back to the site your looking to get to the top of Google. If you have a system like I use, it makes it easy to do this.
jeffreysloe: Yes, the Internet has changed, but I feel for the better. Years ago you would do a search and all types of porn sites would pop up, totally unrelated for what I was looking for. All one had to do is load up the keywords, and their site would get ranked. Yeah, that used to happen a whole lot and it was annoying. Tal
