Our answering service is small enough to be work at home, but large enough to be a small business. I have had minor success with faxing our ads. I was curious if anyone had tried this approach. I would say that a $160 a month client for 300 faxes isn't bad. But, I am still wondering if I should continue with this approach. Any thoughts?
accuratemessage: I would say that a $160 a month client for 300 faxes isn't bad. Please clarify, are you spending $160 or charging $160 for 300 faxes? If you are spending that it seems there are more cost effective ways. You can buy ads in a newspaper for less than that and reach thousands. Spend that on SEO and you will reach even more targeted customers. The faxes you send are good for a day, other methods have shelf life. I know I have personally thrown away thousands of junk faxes. (or should I say, put in the re-cycle bin)
Isn't faxing a bit outdated? Unless you are targeting businesses that have a fax machine hooked up all the time. Most people don't have fax machines anymore.
I know of someone that does fax marketing from time to time. He says it has produced for him. I think he does more than 300 though. More like into the thousands.
