Hey Guys, just listened to an audio tape, and I learned something which I want to share with you These are 5 ways to generate leads using your blog/website 1. Call to action- at the end of the article, just tell people what to do. Put your capture page, or opt-in page and tell them to click. Offer some free stuff, anything of value to the reader- free ebook, training bootcamp, video series. 2. Sidebar opt-in form- on the right/left side- you can actually put a form, with a very short ad-copy, and space for the person to put their name and email. In the article, you can actually tell them to opt in. 3. Top header- at the very top, some bloggers put buttons like “home” “contact me” “make money online” – here you can also put a button which leads to your capture page. eg- “free XYS training” – the person would click this and this button would take them to the capture page. 4. Banner ads- banners are like the monsters in the world of marketing and advertising. Put attractive and compelling banners, inside the article, outside the article, everywhere you can think of. (Caution- don’t make your blog look spammy by putting the banner everywhere, 1-2 places is ok. ) 5. Exit Gate- when the viewer leaves your blog, this exit gate can popup and say something like- “7 foods to avoid because they are too toxic” or something, depending on your niche/market. This is really effective. If your content is good, people are more likely to opt in.
Great advice. Blogs are a great way to get the word out, make calls to action, and they are so easy to monetize.
Thanks for posting these tips. However, I can't stand the "exit gate". It may be an effective marketing technique, but to me it's annoying. Whenever I encounter a site/blog with a popup like that, I make a mental note to never go back. When I'm leaving a site, it's because I'm not interested in what they are selling. Those popups (exit gates) remind me of a pushy salesperson following me to the front door, and maybe even out of the store, to give one last sales pitch. If I was interested in their product and/or price, I would have made a purchase. When I visit a store (online or offline) it's because I'm looking to buy something if the price is right and it's what I'm looking for. I DO NOT need to be sold.
I cannot disagree with it. Great opinion, I sometimes feel it too! I just feel its WAY better than "Welcome Gates" which some blogs have. They irritate me
