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yahia
Forums Member
Joined: 8 Oct 2006
Posts: 175
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#1 · Posted: 10 Sep 2010 12:16
Hello everyone,
Last Tuseday I received the news about the new version of big G: Google instant. What I understood is that when you type in the search box you start seeing results before you finish typing. According to Google, you might see on average 20 different search results before you finish typing your query.
This change from Google's side requires a huge investment as they are looking at 20 times more search queries to serve every day (that's 20 Billion search queries) in the form of servers and related expenses. On the users side, if you have a limited bandwidth you are looking at eating it up 20 times faster while you search.
But this is Google's and its users' problem. Here is what concerns me:
Some marketers rely completely on organic search results as their source of traffic. Thankfully I am not one of those, but I am enjoying having some of my income powered by those free visitors.
If the affiliate site is optimized for a long tail keyword, it might not show up in the search results until the users finish typing their queries. Again according to Google the users don't always finish typing and just pick from the results that show on Google instant.
This means significantly less traffic from organic search results unless you start optimizing your sites for the shorter, broader, hard to optimize for keywords.
For Adwords users it's not clear how this will affect the quality score, as the impressions might significantly increase (20 times) before they are noticed by the users, which will certainly affect the click through rate and consequently the quality score.
Any suggestions or ideas?
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mountainmom5
Joined: 30 Aug 2007
Posts: 2633
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#2 · Posted: 11 Sep 2010 09:52
Concerns but no suggestions.
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talfighel
Joined: 17 Mar 2007
Posts: 594
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#3 · Posted: 11 Sep 2010 11:56
yahia: Some marketers rely completely on organic search results as their source of traffic. Thankfully I am not one of those,
Thank god I am not one of those people too that rely on the organic search engines to bring me what I have now daily in terms of traffic. If it would, I would be in trouble.
Tal
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yahia
Forums Member
Joined: 8 Oct 2006
Posts: 175
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#4 · Posted: 11 Sep 2010 12:09
We are still in trouble Tal. If Google will consider all of those millisecond impressions our quality scores will drop significantly and we'll be charged multiples. A QS drop with just one from 9 to 10 means the difference between paying 8 cents per click and paying 25 cents for the same click.
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yahia
Forums Member
Joined: 8 Oct 2006
Posts: 175
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#5 · Posted: 12 Sep 2010 13:32
Come on guys and girls, this is a really serious situation. Google instant will be implemented next month, we don't have a lot of time here.
Has anyone heard or received any thing from Google about the quality score and those millisecond impressions?
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jermeybrown
Forums Member
Joined: 12 Sep 2010
Posts: 2
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#6 · Posted: 12 Sep 2010 22:59
My biggest concern is keyword selection after google instant. As you are not quit shore about the word which will help you getting organic traffic. Should i call it word or letter as google instant.
searching user will lost its focus as so much will be going on in-fort of him.
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yahia
Forums Member
Joined: 8 Oct 2006
Posts: 175
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#7 · Posted: 13 Sep 2010 11:23 · Edited by: yahia
Here is something I've noticed, the faster you type the less search queries will show. Actually it stops showing any until you finish and hit submit.
Optimizing for letters and meaningless word combinations could be good for general audience offers. It's actually a good idea for a new project (garsh I need to hire badly  ).
If I were the user I wouldn't care much for the word parts search results and would start showing interest in results after I finish typing the first word.
So my main concern is having to optimize for single words and shorter phrases, which means trying to beat the clouds in a raining contest!
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