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Key to building a successful downline in any MLM

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sirhan
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#321 · Posted: 13 Jul 2011 06:11


How to turn a customer into a distributor?

Isn't it better to have your customers convert into distributors?

Well that will be like killing two birds with one stone. Why is that so?

A customer on a monthly basis will help you to cover up for your monthly quota (points). So you will have less money to take out from your pocket to maintain this quota.

On the other hand, once a customer converts into a distributor, you will have one more distributor in your organisation.

Then you might be thinking, you are one customer less. So you need to come out with more cash to maintain your quota (point) monthly.

Fret not as once a customer becomes a distributor you will earn a certain percentage from him every month as he is now your downline. You will have enough cash to cover up those gap.

On top of that, that particular new blood will have the potential to grow your organisation into a bigger volume meaning more money for him and you. In MLM every single number counts.

Split your list of customers into a frequent one and a less frequent one. Then among those frequent one spot the one which has the potential to grow as a distributor.

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sirhan
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#322 · Posted: 13 Jul 2011 06:38 · Edited by: sirhan


What is mlm?

MLM, known as multi level marketing is a business that involves people introducing others in their first level of wealth with a product involve.

The product can be used for selling or personal consumption. Most successful mlm business owner use the concept of :

Firstly, introducing others into their business
Secondly, tell them about how the product benefits them.
Thirdly, train them how to introduce people into their business.
Lastly, show them the business income plan

Take note that no selling of product is involve. You sell the product only to yourself.

The gist of it is to build a network through duplication and that is all to build a passive income flow.

It is fine to have a list of customers or contacts as they could cover up for your monthly quota (point system).

Most people fail because they focus too much on finding customers to generate sales. However, they have forgotten that the gist of mlm is to duplicate themselves as many time as possible.

That is right, building a network is important. Just like Alexander Graham Bell, who created the telephone network. A phone by itself serve no purpose. Only when two or more phone connected put together form a telephone network.

Another example would be Ray Kroc, who know nuts about burgers but end up as a successful businessman who owned Mc Donald's. The reason is simply due to a proper system with a proper network.

For instance an average burger must be wrapped with a white-coloured wrapper. The set up of the table must be on the left hand side of the counter along with only 4 chairs. The counter must be nearer to the entrance and the letter "M" for Mc Donald's must be yellow in colour. That is system.

After which, as sales improve , another outlet will be set up in a strategic location. Also known as franchising. In mlm it is called duplication. Money start to roll from another stream of franchise. Yes you are right multiple stream of income which come from a strong network with a strong system.

I hope you guys find this information useful.

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mrcherm
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#323 · Posted: 25 Jul 2011 14:18


That is a great article. What I will like to add is that it is also particularly important to look for the sdatisfaction that when gets when the product is used.

Quality products without a perfect substitute will work well in this environment. I hope promoting less competitive products is an added advantage.

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moneyinmiami
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#324 · Posted: 26 Jul 2011 14:58


It's also good to have a product that sells itself. A product that lets say isn't just for "baby boomers" or women and things like that. Have a product that appeal to to every market there is. From young to old. When you have a product such as that then you will see better results from your efforts.

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jonrpatrick
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#325 · Posted: 13 Aug 2011 09:57


A couple of things here:
First, I agree with moneyinmiami about product. Something that's widely accepted and across age groups is key - most people don't want to 'sell', but they're comfortable 'sharing' a product they love. If they found the latest cancer-curing MLM nutritional juice product, they have to SELL to get people to try.
Me, I chose Coffee.
Second, customers to distributors. Agreed - happy customer deciding they can share this product and earn in the process - GOOD! But when you're approaching a new prospect never, ever mix the 2. They're either a potential customer OR prospect. Never mix it up or you'll just turn them off.
JP

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gsguess
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#326 · Posted: 13 Aug 2011 18:10


coreyjroman
I just joined this forum and would like to say that Yes, Corey is right and you cannot sell cheap garbarge or even expensive garbage on autoship and hope to get any semblance of a retention rate. I have been doing marketing sporadically for over 20 years for different companies and opportunities, and unless you have both a great product AND an incredible breaktrough pay plan for the preferred customers, you Will Always Lose your Downline. I don't want to go into retirement having to constantly build my disappearing downline, which is what happens in almost Every MLM I've seen. It's just built into the matrix system and complex bonuses perks and payplans that most overworked people are worn out with. So Yes, Corey's right. But IMHO, the whole MLM matrix industry is a fossilized system by its very nature. TIME IS MONEY for all of us and unless the company structure has not addressed this problem, then regardless of product, all downlines are facing an endless future of constant work/time/and or money to replace the attrition. Anyone agree? Feel free to respond.

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sirhan
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#327 · Posted: 14 Aug 2011 08:11


jonrpatrick
You are right, we must know how to distinguish between customers and potential distributors.

It is easier to share because people are more willing to accept rather than the selling approach which will draw a line between two individuals. Seller and buyer.

While sharing in a way, will erase this line which make things to be easier to accept.

Coffee would be a good market though, many of us love coffee and it is repetitive. Making it easier as people will purchase it on a regular basis, hence income will never stop. On top of that coffee is cheaper and since it is a mlm product it comes with quality. So nothing to lose.

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RICH4NURICHE
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#328 · Posted: 14 Aug 2011 15:15


Some good points. I do believe that products should be exclusive to the company though as that would make it competitive and unique. Thus, it may be that it has to be one of several products offered and targets a specific market(s). I agree about the coffee, i drink it everyday.

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sirhan
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#329 · Posted: 17 Aug 2011 09:51


RICH4NURICHE
Yeah some company do provide products such as tea for slimming purposes and coffee for energy and many more benefits. While some prefer tea than coffee it would be good if the company could come up with both to target more groups.

Well, now I do see some company come up with the idea of having fruit beverages with health benefits. To me that is quite smart as almost everyone can take fruits.

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srijshm
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#330 · Posted: 14 Sep 2011 14:48


coreyjroman

Well said, The most work a downline does is in the first week after joining.
So, the key to MLM success is making sure that new members get a downline within a week of joining.

Driving a leg deep has always worked better for me.

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marcromero
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#331 · Posted: 16 Sep 2011 23:52


I have found that I can do much better with a company that has a product that can be sampled inexpensively, as long as the product does EXACTLY what they claim it will do.

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srijshm
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#332 · Posted: 17 Sep 2011 00:54


I tend to side with sirhan's views.

My best customers have been my distributors. Saying NO to an opportunity is always uncomfortable. This is the time there nay-sayers want to make up to you by buying a product.

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srijshm
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#333 · Posted: 17 Sep 2011 00:58


marcromero:
I have found that I can do much better with a company that has a product that can be sampled inexpensively

One should continue with what works for us.

Even though my offline MLM opportunity has inexpensive samples, I prefer to sell the larger sized packs. This, for me is better business than handing out 100 samples, following up with each, which may lead to 3-4 sales only.

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segment
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#334 · Posted: 22 Sep 2011 13:45


I am looking more at the focus point of people when starting an MLM business, less the upline importance. The sponsor should guide you and teach you the basics, but if you realize that in order to be successful you will need to be a leader AND find leaders in your team.
You can be a leader and sponsor more people than your sponsor.

anyways, people often recruit with little thought of how it is impacting the prospect, and turning them off... because they are focused on everything except what they should be focused on to effectively recruit...

They aim at recruiting for THEIR gain, not the prospects...
They aim at recruiting for the short term, not the long term...
They aim at recruiting with THEIR paycheck in mind... not the prospects...
They have a focus that has greed in the middle of it...
They have a desire for self-gain... and not much else...
and they shoot the prospect with the gun of Greed, and the bullets of selfishness and self-delusion.

MLM is a peoples business and in my opinion, it's all about the prospect.

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RQCash
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#335 · Posted: 22 Nov 2011 12:10


segment:
They aim at recruiting for THEIR gain, not the prospects...
They aim at recruiting for the short term, not the long term...
They aim at recruiting with THEIR paycheck in mind... not the prospects...
They have a focus that has greed in the middle of it...
They have a desire for self-gain... and not much else...
and they shoot the prospect with the gun of Greed, and the bullets of selfishness and self-delusion.

MLM is a peoples business and in my opinion, it's all about the prospect.

Hey segment,

Amen to that! Great insight... I've been all about helping and supporting my members reach their goals and dreams... if I help
enough to reach their goals and dreams then I will by default
reach mine... but it's important to focus on them and not me... this
is an important distinction... this will also carry over to them making them to want to help others as well and we all win...

After all that's what Network Marketing is all about in my opinion...

Cheers!

RQ Cash

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RoundSquare
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#336 · Posted: 26 Nov 2011 03:22


coreyjroman

Traditionally, building a downline is rather difficult for the majority of the people including me. I have tried doing it but the results are not very impressive.

Someone once asked me, if you really believe in what the company is providing and you want to recruit others as your downline, why don't you just pay for their entry membership. Usually, its a small amount like $5. It removes resistance and fear from the person you talk to from joining. Now as a paid member, they can explore deeply into what they are joining into, listen in on webinars, conferences and asked the hard questions, interact with fellow members, etc.

Once they are convinced, you have a working partner under you. I think it's really simpler to do than the traditional hard recruiting.

I have recently approached four individuals about a program which I believe have a very long term potential. Their core business is providing internet marketing courses, beside others. I paid for their $5 membership fee. Each individual joined without much persuasion because the fear of losing their entry fee has been removed and they are free to explore into all facets of the program without risk.

The bottom line is just pay their way into the program, provided you believe these people are serious about internet marketing. All of you will benefit in the long term.

Bernard

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aaronc
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#337 · Posted: 27 Nov 2011 21:51


Hello,

Does anybody think that Google+ is going to help network marketers out more than Facebook?

I think the bigG is on to something here. I haven't checked much into Google+ yet but I believe it has 4-5 way video conferencing for free among many other benefits for marketers and network marketers.

Let me know what you guys think.

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CJConsulting
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#338 · Posted: 25 Jan 2012 13:24


aaronc:
Does anybody think that Google+ is going to help network marketers out more than Facebook?

I don't think Google+ is more anything that Facebook...at least not yet. It's definitely the new, sexy platform out there, bu with all things Google...it's got it's quirks that are not always so nice. For example, if you are logged in to G+ and you do a search, your results will be completely based on the people to whom you are connected. The one with the most connections will influence your search results the most, in descending order down to the person you are connected to with the least personal connections. Google says it's the beauty of social search...but I have issues with searching based on the interests of anyone but me. *shrug* But that's me.

I guess it can be a pretty sweet way to influence people, but it feels a teeny bit creepy in my personal opinion. Why search and get other peoples' results? When I search, I want a pure set of results, not results skewed to the interests of a group of people.

That said, I LOVE Google Hangouts! It's a great conferencing option. Way too much fun!! lol

cj

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lizlopez316
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#339 · Posted: 16 Feb 2012 14:26


The diversity, the effectiveness of the product, and the ingredients in the products is what made me want to promote a business. In addition, with my character, I had to find something that was practical, something that I would buy myself and would satisfy my daily needs without creating an added stress on my budget. Recycling old money made sense to me and my family.

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franco1981
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#340 · Posted: 20 Feb 2012 08:31


I was reading the posts and find them excellent.

I would like to add also that it is very important to the success of the creation of the downline, always motivated to keep your referrals, because people never fails, just leaving the business because they are discouraged and lose faith and enthusiasm

thanks!

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