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malibumentor
Joined: 27 Jun 2006
Posts: 354
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#21 · Posted: 18 Apr 2009 19:53 · Edited by: malibumentor
To me a video email is a real video that opens and
plays right in the email itself. It IS a cool effect
and unless the video is very short the file size
gets to be a problem with most email clients.
A video that is a picture you click on to watch a video
hosted elsewhere is not a video email. It is an HTML
email with a graphic still-shot or icon which is linked
to a video hosted on a server. A text email with
a link will serve as well - just let the recipient know they
can get gratification by watching the video - clickthrough
rates on emails with "video" in the subject line tend
to be pretty good.
An email is a file - it is sent from one computer to
another. It may call graphical content from elsewhere,
like JPGs and GIFs - but unless it's a picture of something
the content is sent as a text or HTML file. The more
information there is, the bigger the file.
A true embedded video in an email has a significant
file size and most email clients will block it with the notable
exceptions of (if I recall) Outlook Express 2 and 3 - they
are blocked by gmail, yahoo, later versions of IE,
Thunderbird, just about everything.
Embedded Gifs can work directly in the email. No sound
though. Still a cool effect. I use 'em.
Gmail and Google have a new feature that may make
YouTube videos viewable in Gmail emails
Information here:
http://www.aweber.com/blog/email-marketing/video-email-closer.htm
And here is how to use faux-video GIFS in email and actually have the animation play in the video itself -
http://www.aweber.com/blog/email-marketing/new-way-to-send-video-emails.htm
I hope this clarifies.
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profitgenie
Forums Member
Joined: 2 Oct 2008
Posts: 28
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#22 · Posted: 20 Apr 2009 08:26
Have just joined the video promotion ranks today in fact and have sent out my first video with traffic fusion.
Not sure of results yet will check tommorow but video must be good since best article directory ezinearticles.com is ranked 758 by alexa and then you have google video, you tube and yahoo video all ranking in the top ten sites of alexa.
Would love to hear about people's conversion rates from their videos and wether better conversions from their own home made videos or using their company's generic videos
PG
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2x2Prosperity
Forums Member
Joined: 27 Mar 2009
Posts: 53
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#23 · Posted: 18 May 2009 07:18
I think its very effective. People can see that you are a real person and that what you are presenting to them on camera is more likely to be real like if its a physical product. Furthermore, they can get a better impression of you through video rather than from reading text such as an email.
It also works 24/7 when you upload it up to a video site. Just buy a flip cam around $100 and you're ready to go.
Billy
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driverds
Forums Member
Joined: 8 Mar 2009
Posts: 8
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#24 · Posted: 18 May 2009 22:18
I have been using Vmail for over 2 years in my businesses which has improved my conversion rates from text emails by about 22% from enquiry to close.
However, I not only use video of myself, but promotional videos and even Power Point presentations.
As an income stream it pays me hundreds a week for about 10 hours input, but I have been doing it for a long time and have many distributors.
David.
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paidgamer
Forums Member
Joined: 10 Jul 2009
Posts: 2
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#25 · Posted: 10 Jul 2009 23:17
I have yet to get into video marketing but my friends that have implemented it into their advertising are seeing great results. I finally have written exactly what I want to say without sounding scripted and fake. People have to feel like they know you from watching.
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Kurt Henninger
Forums Member
Joined: 20 Jun 2008
Posts: 26
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#26 · Posted: 15 Jul 2009 12:09
Video marketing CAN work very well....tons of ways to use it, but ....be forewarned..
I do know quite a few people who have been using it who have been banned by YouTube recently, so just some food for thought....years of work down the tubes.
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Franklin
Forums Member
Joined: 13 Apr 2009
Posts: 47
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#27 · Posted: 27 Jul 2009 03:17
You do not need to be a video professional or an actor or a celebrity to be effective using videos for your marketing. Video marketing is hot and is here to stay and if you feel comfortable doing videos you will be on top of your game and on top of your competition. Always Test, Test Test and Test...! Lack of marketing knowledge is the only thing that's keeping people from being successful online.
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