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CorieCRM
Forums Member
Joined: 18 Jun 2010
Posts: 2
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#1 · Posted: 18 Jun 2010 10:58
Once your business is up and running, what methods are you implementing to not only capture but as well nurture your leads?
Have you considered using a software? Excel spreadsheet?
What methods do you find the most effective or the most challenging?
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FreeCashMan
Forums Member
Joined: 31 Dec 2007
Posts: 1036
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#2 · Posted: 19 Jun 2010 10:33
You don't have to so much nurture your leads. If you have an autoresponder series set up that will continue to inform you leads about the opportunity/product for them to consider then if they are interested they will take a look and move forward.
The focus should be on generating more qualified leads. I believe that when people have gathered sufficient information on what they are reviewing they will make a decision to move forward or not.
So don't "baby" the leads, these are adults (we hope, lol).
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talfighel
Joined: 17 Mar 2007
Posts: 1000
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#3 · Posted: 19 Jun 2010 10:35
What you don't want to do is to baby sit your leads.
If you have them go through an auto-responder, then that is all you can do. If they decide to join you then great. If they don't then there is nothing you can do about that.
Tal
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gingerva
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#4 · Posted: 23 Jun 2010 12:46 · Edited by: gingerva
Totally agree with you guys. When your marketing online, it's quantity until someone is interested. That's what auto-responders are for.
If you babysit you'll waste a lot of time with "tire kickers." When someone is open to hearing more about your opportunity, you'll hear from them.
Ginger Hogue
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CorieCRM
Forums Member
Joined: 18 Jun 2010
Posts: 2
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#5 · Posted: 29 Jun 2010 09:59
I totally agree with your replies.
I guess using the word "nurture" kinda threw off my focus of maintaining a relationship with your clients, let it be through an auto responder system. However, I still believe that personalizing your approach for each client is extremely important in providing your prospective client with value. Though this approach might take time, your effort will pay off in long run and may very well result in referrals from your current, satisfied clients.
Apart from an auto-responder system, have you considered using a CRM?
I'd love to learn about your experiences, either good or bad, with any software.
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Dennis Anthony
Forums Member
Joined: 16 Jun 2010
Posts: 36
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#6 · Posted: 29 Jun 2010 10:07
CorieCRM
CorieCRM: Apart from an auto-responder system, have you considered using a CRM? I'd love to learn about your experiences, either good or bad, with any software.
I have experience with several CRM's -Some good -Some bad.
I've used ACT -SalesForce and Sugar. Each one has benefits and each one has it's own set of problems. It's usually an expensive learning curve and when you finally get fed up ....too bad. You have to wait for your contract to expire before you can make the switch.
I guess the only way to know which system will work for your situation is to try a few for yourself.
If you find the right system it can really make life easy ....for a while.
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