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Breanne
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#1 · Posted: 27 Mar 2008 12:39
I guess a general definition of what Attraction Marketing is could be: To give more in use value than expected in cash value by participating in social networking sites and utilizing different web 2.0 techniques such as videos.
I find that this way of marketing keeps you from having to spend money on advertising but what you really end up doing is spending your quality time. I have found it to be effective for myself since I didn't have money to invest into advertising. And have found it rewarding as well.
I was wondering what everyone thought about Attraction Marketing and if they thought it was the best route to go if they didn't want to spend money advertising. Are there any other routes you would suggest?
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web20mentor
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#2 · Posted: 29 Mar 2008 00:38
Breanne - This is an excellent description of Attraction Marketing Breanne. Great! Attraction Marketing, as a phrase, has been hijacked by some groups that say you attract with Google adwords. That is NOT attraction Marketing. That is Pay Per Click marketing....LOL.
But I digress.
Anyway, I am just happy that I am not the only person out there that believes attraction marketing is the only authentic way to do business.
Thanks for your post.
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Aspire
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#3 · Posted: 30 Mar 2008 22:04
Attraction marketing is a good way of building up a relationship before they actually contact you. I think the important thing here is to offer info and advice for nothing and not theme it expecting something back. People will not feel pressured.
If used properly you will end up attracting like minded people, and if you are in the right mind-frame to start with, it will serve you well.
I am planning to use this as well (when someone invents a 28 hour day and I have enough time to do the production)
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GunHoChris
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#4 · Posted: 2 Apr 2008 05:30
Breanne: I guess a general definition of what Attraction Marketing is could be: To give more in use value than expected in cash value by participating in social networking sites and utilizing different web 2.0 techniques such as videos. I find that this way of marketing keeps you from having to spend money on advertising but what you really end up doing is spending your quality time. I have found it to be effective for myself since I didn't have money to invest into advertising. And have found it rewarding as well. I was wondering what everyone thought about Attraction Marketing and if they thought it was the best route to go if they didn't want to spend money advertising. Are there any other routes you would suggest?
You are talking about Web 2.0 instead of Attraction Marketing. Applying Web 2.0 is time consuming and you end up spending your quality time.
Being able to apply attraction marketing and really attract quality people to you is what makes you the money and in doing so I don't see why one wouldn't want to pursue this over time.
That's what we're all here for right?
To make money via the Internet
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Breanne
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#5 · Posted: 2 Apr 2008 17:12
GunHoChris: You are talking about Web 2.0 instead of Attraction Marketing. Applying Web 2.0 is time consuming and you end up spending your quality time. Being able to apply attraction marketing and really attract quality people to you is what makes you the money and in doing so I don't see why one wouldn't want to pursue this over time.
I guess I was maybe not clear enough when I said quality time. What I mean is when you are working online in different web2.0 sites or other places that you spend your focused time. By quality I mean not wasted time or time unproductive. If you are really spending quality time when you are working you will get more done and it will be more effective for you. I didn't mean to make it sound like it takes up a majority of my time or even a lot of hours. I just mean that when I am doing it I am focused and driven on being productive.
I just meant as well that you don't ever really get something for nothing, some people choose to spend money in advertising and I have chose to spend time in networking. Neither is really wrong, it just depends what works best for the individual. Some people do both.
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BillyPilgrim
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#6 · Posted: 2 Apr 2008 18:41
Obviously content is king and the formula should be: underpromise and overproduce.
BP
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JenniferF
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#7 · Posted: 4 Apr 2008 18:05
I think web20mentor says it all in his posts -MLM LIES!!! 97% FAIL RATE!!! LIES!!
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Breanne
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#8 · Posted: 4 Apr 2008 19:36 · Edited by: Breanne
JenniferF: I think web20mentor says it all in his posts -MLM LIES!!! 97% FAIL RATE!!! LIES!!
Yes his post has some great information in it!
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malibumentor
Joined: 27 Jun 2006
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#9 · Posted: 12 Apr 2008 13:35 · Edited by: malibumentor
In my experience a lot of the Web 2.0 methods that are hyped up, particularly social networking, are pretty much a waste of time compared with other older internet marketing methods.
I am not saying that social networking does not have potential - just that its a very haphazzard and time-consuming way to find customers.
I am not ignorant on this subject - I make hot looking videos and I have them all over the video sharing sites. I have active profiles on a done social networking sites and 1000s of "friends".
Its just really time consuming to do this stuff.
If you want traffic to a website that tells visitors why they should STOP what they are doing, READ what you have to say, and do some BUSINESS with you TODAY - which is the only type of site that
can reliably put money in your pocket - well in that case there are other ways to drive traffic - for those who take the time to learn how.
Personally I use Search Engine Optimization skills to get traffic. I learned how to do this at Veretekk. Once I have the traffic I use my writing skills to convert the traffic into customers.
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jschuman
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#10 · Posted: 24 Apr 2008 17:21
Web 2.0 is more than just attraction marketing. Knowing how to properly market yourself via blogging, social bookmarking, article marketing, and a good SEO practices is really the key to building an the Internet business quickly and for long term traffic too.
I understand the importance of social networking, but from a traffic standpoint, you can build any business quicker just through sheer numbers than you can in establishing relationships on a one-on-one basis.
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web20mentor
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#11 · Posted: 25 Apr 2008 17:28
Breanne
Based on what I know about you...I would say that you are very clear on what Attraction Marketing is.
You have it nailed and your success is proof. So thank you for helping so many. Getting to know you has inspired me to be better, smarter and work harder.
Thank you Breanne! We are very lucky to have you here!
Danny Arrington
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GavinStephenson
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#12 · Posted: 30 Apr 2008 20:28
HA HA HA...
I consider time very valuable. WEB 2.0 Takes Your Time but its free.. its got to balance out thats the laws of our universe..
Attraction Marketing Takes Time but Once your empire is built around you theres no stopping people calling your phone ready to buy your product.
Breanne you have gold in you. Love your opt in ... heres to attraction marketing
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#13 · Posted: 30 Apr 2008 21:57
Web 2.0 platforms are very important as part of any marketing plan.
Each platform takes a little while to understand and set up, but it's well worth the time spent.
Some of the typical platforms are blogs, squidoo, hub pages, and social bookmarking sites such as delicious, stumbleupon, and digg.
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RayvinAndRob
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#14 · Posted: 4 May 2008 02:28
Hi there,
Using web 2.0 to brand yourself as a leader and an expert in your field is what attraction marketing is all about.
But you really should in fact be a leader and an expert in your field and not just fool people into thinking you are.
Web 2.0 exposes frauds in a hurry. Nobody can hide for long. And, thanks to it, people are getting educated now.
The idea is attraction marketing is supposed to generate "hot" prospects for your business by influencing them to look at your business throughout the free mentoring process.
The reasoning goes, "If I can make myself more valuable to others, then I will gain more traffic to my website that I can then convert." So you go to great lengths to get your name out there, to become more popular within the right social circles.
The end goal is to convert more prospects into customers or distributors for your business. Branding yourself is absolutely crucial to that end. You must make sure people get to know you, like you and trust you.
Your chances of success are next to nil if you do not have a naturally charismatic personality along with good writing skills. That's not to say you can't brand yourself; you'll have a more difficult time at it, that's all.
Implementing the means to achieve that end requires lots of your time and patience. First, you must yourself learn how to use and teach web 2.0 effectively. You can learn it on your own if you are computer savvy.
Or you can cut your learning curve down to a minimum by finding somebody who's already teaching the skills for free or at very low cost. But why pay for something if you don't need to.
There are plenty of mentors on the internet now who are offering free web 2.0 training these days. Keep in mind they are doing it as a way to influence you to check out their programs.
Don't be surprised if, after some time, they stop mentoring you. If you don't show any promise of joining their MLM(s), the majority of them will drop you like a dead horse.
They say they don't have an agenda; that they sincerely only want to help you learn how to generate traffic for your program. Take them for their word and hold them to it. The proof is in the pudding, as they say.
If you don't already have a program of your own, watch out. Be very careful about joining anybody's program just because they helped you learn a few web 2.0 techniques. You must still do your due diligence on any offer you come across.
Before signing anything, ask to see the policies and procedures. If there is any dancing around or beating around the bush, be on guard.
If the policies and procedures are not easily found on the website, it's a red flag. If there are more than five pages, run. Ours has only 3 pages. Most have anywhere between 30 and 100. Avoid those altogether!
If you find any deceit, manipulation and lies, thank the person who gave you their time and run out of there. Nothing will kill your chances at success faster than following someone with a lack of integrity or transparency.
I recently watched a series of videos by a number of people involved in the same attraction marketing group. Right smack in the middle of it, the video cuts to a silent picture of a half naked girl.
"That's interesting!" I thought. "Why is that there?"
I asked my wife Rayvin. She told me it must be there because that's the picture they choose to have for their still. It's the picture you will see advertising the video.
A half naked girl has absolutely nothing to do with the content of the video but it sure attracts alot of visitors! Clever but I wouldn't sink that low.
You lose credibility with your more serious entrepreneurs. If you need to use sex to attract people to your content, all your efforts to teach others to act with integrity is in vain.
You lose more than you gain with that kind of thing. It's not very respectful to women. My wife was fuming when I showed her this.
Nuff said on that.
I could go on . . . but I think I've said what I wanted.
Peace
Rob Nyte
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web20mentor
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#15 · Posted: 4 May 2008 14:04
Rob
Interesting!
Oh boy...do I ever know what you are talking about! I saw many MLM Goldminers doing it in late 2006 and 2007. Steve Schuitt was the king of the "spicey" thumbnail.
If you don't know him...he was one of the finalist on The Next Internet Millionaire on television last year.
So since I was studying under him and the GREAT Dennis Karganilla, I figured it must work and I even tried it a time or two. I got lots of negative comments and I chalked it up to a fun lesson learned.
I must say though...those videos got 10X more views. But since I track my traffic very closely I quickly realized the flaw in the thinking. That traffic rarely converts.
Every now and then a smart and experienced entrepreneur would be cruising around youtube checking out videos with half naked women as the thumbnail. They usually would send me flaming messages. I am not sure what they were more upset about....I mean THEY CLICKED ON THE DARN THING!!! 
I felt like I should apologize for not having what they were looking for in the video except for the 3 second thumbnail! I mean when you think about it...it's sort of funny that they got so upset and actually had the nerve to write me about it! Guess they didn't think it out very well.
But yeah...take it from me. That stuff is UNNECESSARY!
Breanne, the call you did last week for The All 4 One Mastermind was AMAZING!
You are such an incredible mentor! Thank you for leading the way for the rest of us!
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RayvinAndRob
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#16 · Posted: 5 May 2008 18:30
Hi Danny,
We all make errors in judgement from time to time. Yours isn't really that serious.
I respect you for scrapping the use of the ""spicey" thumbnail" to attract attention to your videos. You learned you didn't need to resort to that. Good for you.
Your friend,
Rob Nyte
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web20mentor
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#17 · Posted: 6 May 2008 00:26
Breanne
I heard about your call today with the 6 video challenge. You continue to demonstrate a tremendous capacity to serve others.
Breanne Joseph, I don't think you realize how much you are helping people.
So thank you!
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Zurvita
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#18 · Posted: 6 May 2008 14:44
Hi Breanne,
Attraction marketing is the best way to go for me, because the majority of prospects who contact me are already frustrated with chasing prospects down and getting rejected. As a result I introduce them to my free marketing methods, training, tutorials, etc. and the marketing itself sells them on my opportunity. I know I tried both ways and attraction marketing is something I would never trade for the old school stuff.
Great topic, thanks.
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Zurvita
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#19 · Posted: 8 May 2008 16:52
Hi Breanne,
I just wanted to follow up and say how enjoyable it is to see these frustrated marketers become empowered with an attraction marketing system. The difference is like night at day between chasing prospects and being chased by people who want to learn how to market online. It is just the inevitable trend that is taking place. More and more people want to be in a position of empowerment.
Thanks again, I really like your posts!
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Breanne
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#20 · Posted: 8 May 2008 18:10
Zurvita: Hi Breanne, I just wanted to follow up and say how enjoyable it is to see these frustrated marketers become empowered with an attraction marketing system. The difference is like night at day between chasing prospects and being chased by people who want to learn how to market online. It is just the inevitable trend that is taking place. More and more people want to be in a position of empowerment. Thanks again, I really like your posts!
Thank you for that. It really means a lot. Attraction marketing is definitely one of my passions and I love being able to share it with people because of all the value it has to offer. There is nothing like showing someone else how to be successful and like you said to put them in a position of empowerment.
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