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Elinca
Forums Member
Joined: 12 Sep 2008
Posts: 11
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#1 · Posted: 26 Sep 2008 15:39
I am on various marketing related mailing lists and I receive quite a number of mails
containing information on a wide range of topics.
I noticed that a lot of mails come with the headline "link correction" or something similar-
now, I wonder - is this a kind of attention-grabbing marketing strategy??
If this is the case, what are your thoughts on this?
Kind regards
E.
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westfam11
Forums Member
Joined: 8 Aug 2007
Posts: 505
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#2 · Posted: 27 Sep 2008 11:21
It is a marketing strategy and I don't like it. I for one will not even do business with anyone that uses it. It may cause you to open but it is dishonest if the e-mail has nothing to do with that.
I am adamant about that. I will not use any misleading headlines for my e-mails whatsoever. I want to do business with integrity and honesty.
Becky
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A8ch
Joined: 24 Jun 2005
Posts: 721
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#3 · Posted: 27 Sep 2008 15:09
In today's fierce scramble for your eyeballs, many email marketers will stoop to outright deception in their subject lines to get your attention. Maybe they are too lazy, indifferent, inexperienced, misinformed, or they simply lack the creativity to be original and above board in their approach.
Unfortunately they do more harm than good to themselves, their cause, reputation and profitability.
Everyone appreciates competition and admires ingenuity, especially when it's contained within the boundaries of acceptable standards. But not everyone is willing to make the effort, it seems.
Hermas
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pcwork
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Joined: 12 Aug 2006
Posts: 1643
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#4 · Posted: 28 Sep 2008 21:34
Are the senders of these "link correction" emails the same?
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Elinca
Forums Member
Joined: 12 Sep 2008
Posts: 11
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#5 · Posted: 29 Sep 2008 01:42
pcwork: Are the senders of these "link correction" emails the same?
yes, I am referring to opt-in lists. That is, mails I am willing to read - often I just delete them because it is too time consuming to read.
This is probably true for most subscribers. Thus the sender might try to get attention by sending "link correction", "link fixed", "oops, wrong link", etc.
Of course, it can happen (link not working) but the number of faulty links in recent mails is weird!
It annoys me somehow and I am more likely to unsubscribe from the list..
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getagrip
Joined: 20 Feb 2006
Posts: 2038
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#6 · Posted: 17 Nov 2008 21:09
Well, as others have eluded to, I wouldn't do anything unethical. However, if it is ethical, or if you can put an ethical spin on it, I think the best way to answer this question is thinking about YOUR reaction to these ads. Do they grab your attention and keep you reading, or do you throw them in the trash?
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Elinca
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Joined: 12 Sep 2008
Posts: 11
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#7 · Posted: 18 Nov 2008 02:54
well, thanks for sharing your thoughts. I have certainly no intention of using this "strategy" myself, I find it rather annoying and not credible at all.
And it seems to be used very heavily these days, I receive them nearly every day... they are very likely to be thrown in the trash. 
Best regards
E.
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Phil Stones
Forums Member
Joined: 1 Oct 2008
Posts: 122
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#8 · Posted: 27 Nov 2008 06:44
westfam11: It is a marketing strategy and I don't like it. I for one will not even do business with anyone that uses it. It may cause you to open but it is dishonest if the e-mail has nothing to do with that. I am adamant about that. I will not use any misleading headlines for my e-mails whatsoever. I want to do business with integrity and honesty.
Yes I agree Becky
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