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LindaSweetfield
Forums Member
Joined: 20 Apr 2010
Posts: 13
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#1 · Posted: 5 May 2010 11:49
Hey guys. I am a fanatic for testing my opt-ins and tweaking my LPs, to an unhealthy degree perhaps however I Ihave found that my opt ins increase substantially when I don't ask for a first name, in other words just the email address. I surmise that people don't like giving out there first names, perhaps its too personal in this medium, however they will give out their emails. A strange one, to be sure but I have split tested this and its true, opt-ins increase. My list is about 50k at the minute so I plan to soley use LPs with only mail opt-ins for the next few weeks and graph my rates against what I would normally expect to see. I will keep you posted if anyone is curious
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advertise
Forums Member
Joined: 21 Oct 2009
Posts: 8
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#2 · Posted: 5 May 2010 14:10
Please do keep us posted. I have tried both, but to tell you the truth I have never paid attention. It will be interesting to know if what you are saying is true, although I happen to see more and more people using their real names online, so its odd!!!
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FreeCashMan
Forums Member
Joined: 31 Dec 2007
Posts: 461
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#3 · Posted: 5 May 2010 14:57
It may depend on the content of the page. The key issue is are you getting more conversions from the no name opt-ins?
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LindaSweetfield
Forums Member
Joined: 20 Apr 2010
Posts: 13
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#4 · Posted: 6 May 2010 05:42
Hi guys, thats an excellent question and one I am researching at the moment, will marginally less commitment by a prospect lead to reduced sales. From my very initial observations there seems to be no related decline in sales. Now, there may be other variables involved, as I say I have a large list but I treat them very well, infrequent mailings, no ad swaps, no rubbish, low cost quality offerings that work only etc so it may be a combination of things. Its too early to tell but I plan to observe this over the next six weeks and report with a set of quantified results
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gingerva
Forums Member
Joined: 6 Mar 2010
Posts: 28
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#5 · Posted: 6 May 2010 15:29
FreeCashMan: The key issue is are you getting more conversions from the no name opt-ins?
More people may optin with just an email but what is the conversion rate and what quality are you getting?
What I have been told is full name with an email address gets better conversion and a higher quality. Let us know how it goes...
Ginger Hogue
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LindaSweetfield
Forums Member
Joined: 20 Apr 2010
Posts: 13
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#6 · Posted: 7 May 2010 15:39
The tests continue... I will keep you all posted though
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talfighel
Forums Member
Joined: 17 Mar 2007
Posts: 399
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#7 · Posted: 8 May 2010 10:10
Don't change your system too much all the time. You want to tweak it here and there when you first start out in order to get better opt in conversion rates but once you have a system in place that is converting for you, don't change it all the time.
I would suggest that you ask for a name too because when you do follow up with your opt ins, it is much more effective and professional to address them by their first name.
Tal
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