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discrat
Forums Member
Joined: 30 Jan 2008
Posts: 32
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#1 · Posted: 18 Apr 2008 13:30 · Edited by: discrat
I think too many people trying to succeed at Internet Marketing really ignore an important part of promoting their product. And that is concentrating too much on Online Marketing and not enough on Offline Marketing of their Product/Website.
Handing out Business Cards to maintenance people, fastfood employees, Carnival and Circus workers, City Garbage men, Sewage Department workers, Postal people, recent individuals who have foreclosed on their homes or filed for Bankruptcy are just a few potential golden nuggets for finding and generating new leads.
Also putting fliers of your Website on laudromat Billboards and cafeteria Billboards are some other effective avenues.
Just keep your mind open to things and dont be so overly focused on SEO, Search Engine rankings etc..etc..
There are so many other untapped area for Leads Generation 
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Homeboy
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Joined: 4 Feb 2008
Posts: 219
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#2 · Posted: 18 Apr 2008 16:18
I guess that depends on the product you're marketing and who you're marketing to, lol.....
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mountainmom5
Joined: 30 Aug 2007
Posts: 3051
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#3 · Posted: 18 Apr 2008 16:50 · Edited by: mountainmom5
I agree discrat - there are people all around us that are also looking for a way to improve their lives....
One of our Directors made a sale thru leaving his business card in the pocket of a business suit he tried on - 
One of my favorite place to leave a card is in the card slot at the gas pump - you are almost guaranteed that that person will look at it - especially if it has something about making more money - as he is dumping his hard earned money into his gas tank.
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BillyPilgrim
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Joined: 11 Mar 2008
Posts: 113
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#4 · Posted: 18 Apr 2008 19:31
I'm sorry, I disagree. This is the shotgun method. I'd rather get in front of a starving market that is already buying. That's the product I will sell them.
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happywife
Joined: 14 Aug 2007
Posts: 1507
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#5 · Posted: 18 Apr 2008 22:59
Does one method have to be done to the exclusion of the other? I think online is going to be the most effective in the long run, but offline has its merits if it is natural occurrence.
I wouldn't necessarily go far out of my way to promote offline (personally), but in the regular course of your days opportunities arise that may as well be taken advantage of.
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kalien
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Joined: 9 Oct 2007
Posts: 66
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#6 · Posted: 18 Apr 2008 23:27
The differential between your on- and off-line marketing efforts should be evaluated by the product / service you are providing. If you're simply selling e-books, you might want to consider strictly liniting your promotions online. If you have aservice of product that is farther reaching and useful, you should utilize all available marketing resources that are within your budget.
Kalien
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GunHoChris
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Joined: 2 Apr 2008
Posts: 24
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#7 · Posted: 20 Apr 2008 01:19
discrat: I think too many people trying to succeed at Internet Marketing really ignore an important part of promoting their product. And that is concentrating too much on Online Marketing and not enough on Offline Marketing of their Product/Website. Handing out Business Cards to maintenance people, fastfood employees, Carnival and Circus workers, City Garbage men, Sewage Department workers, Postal people, recent individuals who have foreclosed on their homes or filed for Bankruptcy are just a few potential golden nuggets for finding and generating new leads. Also putting fliers of your Website on laudromat Billboards and cafeteria Billboards are some other effective avenues. Just keep your mind open to things and dont be so overly focused on SEO, Search Engine rankings etc..etc.. There are so many other untapped area for Leads Generation
You must understand you can go ahead and advertise offline and do all these things but you are just creating more work for yourself although you are generating more business.
If you learn to use the power of the Internet effectively then you can get the same effect with half the time spent and also with little to no effort and then your business is truly running automated.
That's one of the main reasons why people join this industry, besides the luxury of working for themselves, they want their businesses to be automated to they can spend more time doing what they enjoy while their businesses run themselves and to do this, it's all done through the Internet.
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westfam11
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Joined: 8 Aug 2007
Posts: 563
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#8 · Posted: 20 Apr 2008 09:55
I agree GunHoChris, that is one of the main reasons people choose this industry because of being able to work at home.
I do not actively look or promote offline but if the situation arises I will be glad to share with anyone who is interested. But with me it has to be during the course of the day and is a natural thing not something I go out and try to make happen on my own.
Becky West
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snibbor
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Joined: 20 Feb 2008
Posts: 16
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#9 · Posted: 20 Apr 2008 15:13
To me it is like going fishing. The more hooks you have out the greater the possibility you will catch fish. You might even catch a few big ones that are great marketers.
Nial
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Marktech
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Joined: 8 Jan 2008
Posts: 230
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#10 · Posted: 21 Apr 2008 17:14
There's more than one way to skin a cat.
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Freelance Jobs - Data Entry, Article Writing, Word Processing, Surveys, more. Set your own hours.
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discrat
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Joined: 30 Jan 2008
Posts: 32
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#11 · Posted: 22 Apr 2008 12:10
HEHEHE...I like those last 2 Posts. So True with all aspects in life
Just use your common sense
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VictoriaNTC
Joined: 12 Mar 2008
Posts: 755
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#12 · Posted: 22 Apr 2008 14:13
I agree..
We are spending the summer in a small, poor town.
There is a sugar factory, nothing else to speak of.
The houses are tiny, tiny..and so many rely on government benefits.
I plan to offer anyone here help in joining Wealthy Affiliate University.
Not a bad idea!
Victoria
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pcwork
Forums Member
Joined: 12 Aug 2006
Posts: 1650
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#13 · Posted: 22 Apr 2008 20:46
If you are selling your product locally, offline marketing is important
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affiliate
Forums Member
Joined: 18 Apr 2008
Posts: 33
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#14 · Posted: 22 Apr 2008 22:30
It depends on the product or service that you are promoting.
If you are promoting a web based program (for instance affiliate marketing), your marketing would differ as compared to finding
individuals who are facing foreclosure.
I market an affiliate program strictly online but my real estate investing business is marketed through papers, fliers, ads on Craigslist, the MLS (which hits both online and offline), etc...
I look at everything as a cost and time factor.
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GavinStephenson
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Joined: 24 Apr 2008
Posts: 95
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#15 · Posted: 26 Apr 2008 22:15
I use to pay people to hand out my business cards in busy areas. It works.
put them on cars as well.. but i don't spend any money adverting anymore and i get better results
I give free stuff and that drives tons of leads my way.
Great post
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freecashhappens
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Joined: 21 Apr 2008
Posts: 40
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#16 · Posted: 4 May 2008 02:34
Offline Marketing is just as important as online marketing. I used to be in the car business and I wore dealership clothing, hats, t-shirts. Just so we could get the dealership name out there. Think like the pros do and you will have traffic coming from everywhere. And don't forget the law of attraction!!
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SovereignWealth
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Joined: 18 Sep 2007
Posts: 88
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#17 · Posted: 4 May 2008 02:56
discrat: Just keep your mind open to things and dont be so overly focused on SEO, Search Engine rankings etc..etc..
I'm sorry but I will have to respectfully disagree here. It is all about leverage. If you hand out business cards or fliers to people you are not leveraging anything. You are handing out one piece of advertising to one lead.
I would much prefer to work on advertising that leverages my efforts so that one piece of well placed and targeted advertising hits hundreds or thousands of potential leads .
My point is you can leverage the same amount of time and effort to attract hundreds or thousands of highly targeted leads rather than a few people receiving your business cards.
To your success,
Michael
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lakshmi_guru
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Joined: 3 May 2008
Posts: 23
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#18 · Posted: 4 May 2008 09:09
I agree with you. almost 90% of the people who is working from home is concentrating on online marketing and not in offline marketing. I am sure offline market will boost the business to higher level
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alden2237
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Joined: 27 May 2008
Posts: 1
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#19 · Posted: 27 May 2008 08:42
Hi discrat....it generally depends on the products you are focusing and the audience you seek.....ie. the online users or the off line ones...or may be both. There has to be a certain blend of mix to it....
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aplina
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Joined: 5 Nov 2007
Posts: 277
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#20 · Posted: 27 May 2008 15:34
l find its very expensive to put ads in news paper. if l compare to the online marketing is lots cheaper.
somepeople find it hard to market offline going to people and telling them what you do , am one of so the internet help me alot
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