closerjim
Forums Member
Joined: 26 Feb 2008
Posts: 100
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#3 · Posted: 13 Nov 2008 17:09
Hello Readers & Visitors,
"It's All About Sales" --- no truer words could be spoken!
Tools are critical --- if you have some, that's great. And there are
some out there you can use that cost literally nothing but the
"sweat equity" you put in to find them, use them and profit.
Such as the Coastal free resource sites, the national conf. calls, etc.
What we have found though, is the vast majority of the people we
sell to --- meaning they become a Member of our Call Center ---
the reasons they give for joining us are some of these:
They already had a "full plate" just keeping up with LIFE!
--> BUT ... they realized if nothing changes --- nothing WILL change
so they did already join Coastal or something else or are ABOUT TO
join Coastal or something else ... and are "hoping for the best".
They didn't realize what it really is like ... SELLING.
--> Yes ... we all "sell" in our life as Adam points out. So, ask this...
in your daily life -- how many times do YOU CARRY THE DAY? That
means "win the arguement" or "get your way" or "make others see
it your way" --- and how many times to you "let it slide" or "see it
their way" or decide "it just isn't that important anyway" ?
--> How do you feel about WINNING those situations? How much
emotional gas does it take from your tank knowing you have to
take a "Position" on things and MAKE someone see it your way if
you plan to GET your way?
That is selling.
Then there's the COSTS involved. Yes ... we get the people now
and again who think it's "smart" to tell us (or anyone selling a real
business opportunity like Coastal) .. "Do I look stupid? I would
NEVER NEVER NEVER pay someone for a JOB!!!!" --- and they feel
very clever saying that.
Those people we simply tell them ... "Thank you for your time ... we
don't pay for jobs either --- but the next time you go to work, ask
the OWNER of the business you work for if THEY got that business
for FREE so you could work for them, or if they INVESTED in the
building, the parts, pieces, furniture, etc."
But for the REST of you who already know there is an investment
to have a business --- it's not usually the "upfront" cost of joining,
it is the OTHER INVESTMENTS that get you like --
--> $100 to $150 per month for the website(s)
--> $4.50 to $10 PER NAME for the leads you need to buy
--> $1.00 to $4.00 PER CLICK for your Google Campaign
--> $25 to $250 for those ADS you ran
And then the BIG ONE --- the TIME IT TAKES TO GET A SALE.
Because you are after all just one person and you are on a limited
budget (as is everyone by the way) --- and considering that the
normal buying cycle for something that costs $100's to $1,000's
and more is usually a month to 5 months long (for those of you
who joined "right away" and wonder why if YOU were a "1 call
close" why everyone else isn't --- you are ignoring all the time
you did "silent research" looking sites over, listening in on calls
and not speaking, etc.) ----
TIME IS THE THING THAT WILL KILL YOU.
Time is NOT our "friend" in business. Never has been, never will be.
This is why companies (and don't forget YOU ARE ONE if you are
in Coastal to make money or any other business to make money)
look for all the ways they can to find or build in EFFICIENCIES.
Meaning ... if you can do 1 1/2 "units" of work where only 1 unit
used to be the limit ... and you do it with either the same effort
or same tools or BETTER LESS EXPENSIVE ways, you GAIN.
So, what if you could get 2 or 3 sales from the same effort you
used to only get ONE? That would be better.
OR ... what if you used to take 3 weeks to get a sale and now it
only takes ONE?
And then the final consideration. Unless you are doing pure RETAIL
where the person you've approached has no interest (thus no
concerns on your part) for being in business --- what about those
people you brought in that need to make money too?
If there was a turn key - fully in-house way that put controls on your
cost of marketing, took nothing more than a reasonable budget to
run it (as in less than the cost of the high end coastal sites that
run $150 per month) and .. you could "multiply" yourself with a
single payment per year ... then you can beat all the issues.
Time - Money - Replicate-ability --- meaning building in all the
efficiencies --- would all be in your FAVOR instead of working against
your position every day.
Tools and systems ... they are out there. Picking the ones that will
serve you best, is where "wisdom" (definition: what you learned
from your mistakes) comes in.
Have a super week .... I hope this helps in that decision process.
__________________
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