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David
Member
Joined: 22 Jul 2008
Posts: 17
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# Posted: 1 Dec 2008 03:41
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Hi,
A question for the gurus. What are sales like during the holiday season from paid advertising? Is it best to wait until the holiday Christmas season is over?
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Newbie Shield
Preferred Member
Joined: 22 Sep 2007
Posts: 1154
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# Posted: 1 Dec 2008 08:40
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Hi David,
The peak sales months of the year are Nov, Dec, Jan, Feb, and to a slightly lesser extent - Oct and Mar.
Halloween, Thanksgiving, Christmas, New Years, Valentine's Day, St. Patrick's Day, and Easter all fall within these months.
So, the Christmas season, which is flanked by each of the above holidays, is the highest sales period of the entire year.
I would turn up the marketing volume to 10 - including paid and unpaid - during these months. Now is the time to really push it to the max provided you have planned well and have a framework in place to accommodate one or more campaigns.
Can't do it this year then start preparing for next year at first opportunity.
Christmas is HUGE. Don't pass it up 
~Newbie Shield~
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pip87
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Joined: 2 Sep 2008
Posts: 42
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# Posted: 2 Dec 2008 11:53
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Newbie shield is right i did very well last christmas, especially if you are selling potential gifts!
Keep it up and it could be a good few months for you!
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pcwork
Member
Joined: 12 Aug 2006
Posts: 1628
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# Posted: 2 Dec 2008 22:13
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It depends on the product you are selling
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getagrip
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Joined: 20 Feb 2006
Posts: 1381
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# Posted: 3 Dec 2008 12:46
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I would only suggest paid (PPC) advertising if you really know what you are doing - PPC advertising can be very profitable, but it can also put a hole in your wallet. If you do decide to jump into PPC advertising, make sure to bid on keywords that are as specific as possible - maybe product related keywords if you are promoting a specific kind of product, such as a brand and model of a camera or something to that effect. Whatever you do, don't go too broad on your keywords - as a rule of thumb, the more words that are in the keyword phrase you use, the more targeted that usually are - I'd say to bid on keywords that consist of AT LEAST 3 keywords. But really, there is a lot more to PPC advertising than the little blurb I just created, so I'd suggest waiting to do PPC advertising when you have more experience.
Having said all of that, you might want to check out USfreeads.com - you can get unlimited ads for about $10 a month - your traffic won't be earth shattering, but it is probably a better option for you than PPC advertising at this point...
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Phil Stones
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Joined: 1 Oct 2008
Posts: 64
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# Posted: 4 Dec 2008 12:44
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Newbie Shield: The peak sales months of the year are Nov, Dec, Jan, Feb, and to a slightly lesser extent - Oct and Mar.
yes I agree
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Jeremy_Sandy
Member
Joined: 7 Aug 2008
Posts: 10
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# Posted: 4 Dec 2008 13:44
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My sales generally ramp up in September and slow back down in March. This is the time to be marketing whatever you have.
Pay Per Click advertising can be a virtual atm after you get it figured out. Until then it can be a bottomless pit for your money. I would definitely recommend getting some training in ppc before going all out with it. I learned a lot from Perry Marshall's google adwords book. Do a search for it and you should find something, if not send me a message and I can give you the site I purchased it from.
But definitely do some heavy marketing now.
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