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MLM LIES!!! 97% FAIL RATE!!! LIES!!

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web20mentor
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Joined: 20 Jan 2008
Posts: 73

# Posted: 3 Apr 2008 11:37
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So MLM has a 97% fail rate. Big Deal. So does online biz opportunity industry (affiliate programs like WealthMasters, liberty league, etc).

But why? (If you have failed at MLM, you don't get to answer here...we know you hate it and you want to make sure that everyone knows that your failure had nothing to do with your inability to gain enough mental leverage on yourself to do what was necessary to figure out an effective sales and recruiting approach...we have heard it 1,000,000 times already...we got it)

Regardless of how I feel about people's sudden lack of personal responsibility when it comes to failing at things, the sad fact remains that 97% are failing. So while I am not one to buy into people's excuse-making, I also know that the basic business model is pretty messed up if your getting results like that.

SO WHAT IS THE REAL PROBLEM in MLM????


It's very simple. MLM'ers have not learned how to stop CHASING DOWN THEIR TARGET MARKET! For that matter, they don't even know how to assess who their target market really is!

And even if someone does know how to define who their target market is, many will then go into that market with a big pile of business cards and their nice suit ready to put on a show:

"This company is 21 years old, we are debt free and we have THE GREATEST (insert your thing here) that has ever been in the market....AND we are creating 100 millionaires in the next 24 months! You should come to our meeting at (insert local cheese ball hotel) this Monday night! We have a guest speaker who was a (insert really crappy job here) and now he earns over XXXX per month!"

That is called "chasing". THAT is why you have your 97% fail rate.

Solution?

Learn to ADD MASSIVE USE VALUE TO YOUR MARKET. (first, you need to know who your target market is and where to find them)

Now, at first this can be difficult. But it's the difference between chasing a dream and being miserable doing it and having your dream chase you and having a blast.

Depending on the response to this post, I will do another one that will show you exactly what it means to add Massive Use Value.


I really hope that those that are still making the lists of their friends and family or just generally struggling (in ANY business) will pay attention.

Peace
Danny Arrington

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Breanne
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# Posted: 3 Apr 2008 11:59
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Now that really is speaking the cold hard truth. I think a lot of people may be afraid to admit that because they really want to believe in their company. And there is nothing wrong with that, but if they don't want to be in that 97% then they need to learn a different way of marketing. Most people at the top of MLM companies are probably spending tons of money in advertising, which the average person can not afford. The way to be in that 3% is for them to find someone who is getting the results the way they want and learn from them. Then they must duplicate their mentor's actions and they should start seeing better results.

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mountainmom5
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# Posted: 3 Apr 2008 13:48
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Another big reason people fail is because they don't take responsibility for their own business - they are depending on their upline or team to help them succeed....so when things go wrong - who do they blame? The company... The training... The comp plan... Their upline or mentor...

We can make excuses or we can make money but we can not make both!

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malibumentor
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# Posted: 3 Apr 2008 14:10 · Edited by: malibumentor
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I lot of folks are attracted to MLM because of the "low barrier to entry" - yet when it comes times to run it like a real business they aren't sufficiently committed.

In general I have found that "without investment there is no committment" - what this means is that the person who starts a "business" for $50 and then finds out that the business has ongoing expenses finds it easy to quit.

I hire salespeople on straight-commission, no-investment terms. They aren't joining my business, they are working a J.O.B. - and I pay them FAT commissions when they produce results - and they quit like you would not believe.

The guy who hasn't invested enough money to cause him to make a promise to himself - "I'm gonna do what it takes to make this work," this guy always quits. AND he is typical of the legions who fail in MLM - they just don't do the work that success requires - often jumping from program-to-program looking for EASY when the truth is that building this business is more a matter of consistency than it is of anything else.

People who are simply willing to read and learn and practice to learn the relevant skills can make a lot of money. They are a rare breed - the culture of instant gratification has made them so.

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mountainmom5
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# Posted: 3 Apr 2008 14:17
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malibumentor:
People who are simply willing to read and learn and practice to learn the relevant skills can make a lot of money. They are a rare breed - the culture of instant gratification has made them so.


Amen! Our microwave society needs some crockpot mentality

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opendomain
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Joined: 19 Aug 2007
Posts: 528

# Posted: 3 Apr 2008 15:09
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mountainmom5:
We can make excuses or we can make money but we can not make both!

That is the best line i've heard all year...granted it's still early in the year but I think it will hold

I've found that biggest issue with MLM is finding one where the company is not a scam.

My problem with huge investments is that typically that's the only real way to make money. I understand the need for commitment, but because many of the "scam" type companies use that as a hook point, "the money is to show you're serious" It can be very difficult to distinguish scams from non scams.

I would rather play the numbers game any day with signing up 10 $50 and having 6 drop, and building off of 4 than having 10 and 8 drop and building off of 2. The math is better long term.
3*3*3

Assuming you have an MLM going down 7 lvls with these drop rates then selling a 76.55 product to your downline with a 3 person retention rate is the same theing as selling a $500 item with a 2 person out of 10 retention rate.

I gues the argument can be made either way, mostly preference I suppose

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JenniferF
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# Posted: 3 Apr 2008 16:32
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web20mentor:
It's very simple. MLM'ers have not learned how to stop CHASING DOWN THEIR TARGET MARKET! For that matter, they don't even know how to assess who their target market really is!

And even if someone does know how to define who their target market is, many will then go into that market with a big pile of business cards and their nice suit ready to put on a show:

"This company is 21 years old, we are debt free and we have THE GREATEST (insert your thing here) that has ever been in the market....AND we are creating 100 millionaires in the next 24 months! You should come to our meeting at (insert local cheese ball hotel) this Monday night! We have a guest speaker who was a (insert really crappy job here) and now he earns over XXXX per month!"


True, true, true and so much shades of a previous company I was with, sorry, but I laughed when I read it here. This same company taught me the 3' rule - two requirements for a prospect - they have a pulse? Are they breathing? Yes, Yes, PROSPECT. JUMP.

Definitely have to offer VALUE, not for oneself but for the customer or prospect. I for one vote for the next post. I'll be sitting on the edge of my chair waiting.

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mountainmom5
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# Posted: 3 Apr 2008 16:35
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JenniferF:
two requirements for a prospect - they have a pulse? Are they breathing? Yes, Yes, PROSPECT. JUMP.


Also known as your 'meet market'.. if you meet them , they are your prospect - LOL

This whole thread has got me smiling - I think many of us have been thru the same school , by the sounds of things...

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opendomain
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# Posted: 3 Apr 2008 17:10
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Yes that education was costly for some of us...but in the end very informational...a what not to do in the future guide.

Is there a big book of mlm sayins out there somewhere?

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JenniferF
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Posts: 36

# Posted: 3 Apr 2008 17:14
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opendomain:
Is there a big book of mlm sayins out there somewhere?

Sounds like an opp for someone to start writing about...
~jennifer

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Jeff_Seely_RN
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# Posted: 4 Apr 2008 03:26
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JenniferF:
taught me the 3' rule - two requirements for a prospect - they have a pulse? Are they breathing? Yes, Yes, PROSPECT. JUMP.


This reminds me of a story I heard about a guys prospecting technique. "If it moved, I gave it a tape. If it didn't move, I'd kick it. Then if it moved, I gave it a tape!" Pretty funny, I guess.

I heard on another post or in a phone call that, "It doesn't matter how many people you know. What matters is how many people know you." I found that to be intriguing and refreshing and puzzling at the same time. Over time, I may not have know how to know the right kind of people to make the traditional route work. I wasn't thinking that way when I became someones acquaintance.

After talking to tons of people that I thought I knew I realized that I'm the most ambitious person I know...and that was pretty sad.

This video/web2.0 stuff has changed this old veteran salt. What got me motivated to learn it was the endless phone calls I got from distributors at the end of their ropes...not having anyone else to talk to. They either wanted me to "give them somebody" or reveal some secret technique for finding new people. Up until last October I had no way of helping.

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web20mentor
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# Posted: 4 Apr 2008 17:23
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Adding Massive Use Value is about finding your passion and having as much fun doing it as you can.

For example, I have a student named Frank Wall. He is in Monavie. He LOVES working out. The first time he called me he had NO CLUE how to do anything other than pitch, pitch and pitch some more. He could get so excited about Monavie! And you know what? He has a heart of gold. He really does believe in it. He is in amazing shape and says that his energy level is a result of drinking 2 oz's per day. Who can argue with that? He is a walking billboard.

But guess what? NOBODY CARES! His family tells him they don't want to hear about it. All of his friends are sick to death of it. His coworkers have all bought in and then fallen out on him. He is making no money and it's been over a year!!!

So he calls me and wants to know how I can help him. I tell him to describe to me his ideal life. He says "I would work out everyday, own a gym, teach people to eat right and get in shape."

PERFECT! I tell him to start making videos that teach people how to work out. He looks at me like I am crazy. "How is that adding value and making me Monavie sales?"

I say "when you teach others how to improve their lives, they become fans and fans want to follow you and do whatever you do."

He didn't believe it would work but did it anyway. It's been 5 months and he now has people all over the country following him around begging to know how to get in the shape he is in....how to eat like him...how to work out like him. He is a legend in the minds of hundreds and hundreds of people.

Now, Frank Wall is at the top of Google for the keyword phrase "atlanta fitness expert"....his video is the first and second spots. He has realized the power of living your life NOW and has also adopted MSI (Multiple Streams of Income) by becoming an affiliate for some workout stuff. He is writing an ebook and has totally expanded his mindset.

Another student, Karin Hiebert, called me wanting to know how a burned out hairdresser was supposed to "add value" to the market.

"What can I possibly do to add value?"

I asked her what her passion was. "Teaching people how to take care of their hair" was her answer.

"GREAT" I said. Make videos about hair then!

She laughed. I said "just do it!"

Her very first video was called "How To Properly Shampoo Your Hair". She was amazed at the positive feedback and the quickly realized that thousands of people wanted to learn how to "Shampoo their hair properly" and they followed her. She now runs a newsletter about hair along with a business coaching opportunity where she now teaches people how to stop chasing their market and how to start ATTRACTING it instead. All from following her passion.

So you see, adding massive use value is going to be different for everyone.

Listen carefully. Every single one of you has something inside of you that makes you as unique as a snowflake. THIS is your gift FROM GOD and TO THE WORLD. Use it.


How would it feel to wake up everyday and simply do what you totally love...only what is worthy of your life. To some, it's a distant dream. To the Dream Achiever, it is not optional.

So here are some more basic ways to add value to your market:
Give away free samples.
Train people to succeed before they pay you any money.
Do testimonials for people you want to meet or network with.
Do a weekly Q & A on something you love talking about (besides how great your company is!!!)

There really are hundreds of ways to add value...but if you write this down, it will be easy.

The NEW definition of marketing is the process of adding more in use value than cash value received with the intent to inspire, empower and build long term relationships based on the needs, wants and desires of others and not our own.

What I found in my pursuit of living by this new Attraction Marketing model was that it all came down to being willing to serve others. If I could find my happiness in helping other people succeed, I would easily get everything I wanted out of my online business.

I have far surpassed all of my expectations and the relationships I have built are the best of my lifetime. I have attracted others that are JUST LIKE ME and it's just a big party.

Have fun, follow your passion and serve others without any connection to what they can do for you and the world will bend to your wishes.

Let's see where else this powerful thread can take us!

Danny Arrington

PS...thank you all for the awesome comments!

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Breanne
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# Posted: 4 Apr 2008 17:37
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Wow, what an inspirational reply post Danny. It is wonderful to believe in being able to reach you dreams and go after your goals. I think what you are saying is so true about adding value and helping others. It has truly become my passion and I can relate to living the everyday party. I love what I do and it is because I am following my passion. Thank you for this wonderful reply in this post.

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Aspire
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Posts: 101

# Posted: 4 Apr 2008 17:49 · Edited by: Aspire
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This thread reassurs me that this forum is without doubt MOST VALUABLE to anyone in HBB.

Great comments - Great advise

Paul

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JenniferF
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Posts: 36

# Posted: 4 Apr 2008 18:01
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I had a feeling the 2nd post would be as powerful if not more so than the first. WOW ! And SO eloquently put. Thank you so much for sharing this. I am sure you already made a video?

Thanks so much.

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AskVideoGenie
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# Posted: 5 Apr 2008 06:52
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Thanks Danny
your information is valuable and

Here is my person experience with these:
So here are some more basic ways to add value to your market:

Give away free samples.
(it cost more of my time)..payout is too little

Train people to succeed before they pay you any money.
(Now this one is most profitable strategy for me)

Do testimonials for people you want to meet or network with.
(This one really boosts my credibiliy)

Do a weekly Q & A on something you love talking about
(besides how great your company is!!!)
(this one is really awesome now I get to know the market)

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ownyourlife
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# Posted: 13 Apr 2008 21:34
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I agree! Know your market and learn how to advertise. It takes dedication and hard work. I've failed a few times but have done a lot of research and have aligned myself with a great mentor. That is the key.

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jschuman
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# Posted: 14 Apr 2008 13:48
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Considering that network marketing is now done equally online with affiliate marketing, the biggest reason that people fail is they do not acquire Internet marketing skills.

It takes skills to build an Internet business regardless of whether it's in network marketing business or another kind. But the most important neccessary skill is learning how to get traffic to a website and most people will never get enough meaningful traffic. Therefors, they will not retail enough product nor sponsor enough new distributors, to build a successful network marketing business.

This is not a reflection on MLM but rather on Internet marketing in general, as it is an extremely competitive world that we all live in today.

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AmyKay
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# Posted: 21 Apr 2008 09:58
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Thanks for the article, and all the replies! I'm one of those naive newbies. If I spend long enough here, I won't be so naive.

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jayatd
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# Posted: 21 Apr 2008 13:23
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AmyKay:
Thanks for the article, and all the replies! I'm one of those naive newbies. If I spend long enough here, I won't be so naive.

yup, so calm down and think wise..

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ChocolateBiz
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# Posted: 21 Apr 2008 15:49
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You make several good points.

I hate paying anything for air.

However, a requirement that a new distributor purchase a minimum amount of product every month is not unreasonable.

I do appreciate that most companies want a committment in order to do business. To often the criteria for getting in is so low and or non existent, it certainly indicates the potential of being a scam or experiencing a very high attrition rate of new distributors.

Best Success!

Jeff and Sandi Slaton

#1 Sales Team on Distributor Boards

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Bigrich
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# Posted: 21 Apr 2008 16:10
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This was definately a fun and informative read...

All is true if you don't get results it is probably because of YOU
and make sure you attend and learn from your training classes.

no matter what biz it is if you don't "work it baby" it won't do it on it's own...Hey an egg can't hatch if mamma don't take care of it.

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PMHayes
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# Posted: 26 Apr 2008 03:13
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web20mentor:
So here are some more basic ways to add value to your market:
Give away free samples.
Train people to succeed before they pay you any money.
Do testimonials for people you want to meet or network with.
Do a weekly Q & A on something you love talking about (besides how great your company is!!!)

There really are hundreds of ways to add value...but if you write this down, it will be easy.


Ok, maybe i am just dense, but i don't get a couple of the things you have said, here. How do i train people to succeed before they pay me? How do i do testimonials for people i want to meet? and how do i determine my target audience, is that by doing a video or joining a group with which i have common interests, such as in my case; fishing, playing music, or people in my current profession (allied health) i am a Respiratory Therapist. Can you perhaps be a little more specific for me here? I understand the concept of value added services, i just don't quite follow your suggestions.

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web20mentor
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# Posted: 26 Apr 2008 11:31 · Edited by: web20mentor
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Well, I am assuming that those reading this are in an MLM and that they are looking for ways to have their market move toward them instead of continuing the dead end "chasing" approach that most MLM'ers have used for the last 40 years.

That said, I am talking about ways to allow you and your business to shine without ever having to actually recruit or chase prospects.

Some people have mastered very targeted lead generation from a marketplace that is chasing them down. They have literally turned the tables on the game and they pick and choose who "qualifies" to work with them instead of using the "if it moves, give it a tape" approach.

You can easily train people prior to them joining your business or paying you.
I do it everyday. I don't want unskilled marketers in my MLM's.

I only want trained professionals that know how to navigate their way through the maze of marketing...both online and offline.

But I also have never been good at accepting status quo.

And yes, you can find tremendous success by finding large groups with common interests and participating in their virtual conversations. People who want opportunity will always gravitate towards those who seem to have found their "way".

The challenge with MLM is that nobody wants to use the "attraction" marketing model. They choose to use the "chasing" model.

What is the definition of insanity?


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WARRANTIES4LESS
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# Posted: 28 Apr 2008 09:06
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mountainmom5:
Amen! Our microwave society needs some crockpot mentality


Good one, never heard that before, but wow, is that ever true. Some good points have been posted here, and most are true. What I have seen is the most telling why so many fail in their own businesses, and it is nothing new, most quit before they make it.

Yes, some quit for financial reasons, in MLM and in traditional businesses with higher losses due to higher overhead. In MLM, 99.999% fail in first three months which is about how long it takes to see that all the get rich quick hype was not true. Sad, but true, the industry, by design, pumps the income more than the product, and these strategies are doomed to failure by their own design.

If you cannot attract people on value, quality, exclusiveness of service or product, most people in the me too industry of MLM will fail, it is that simple. Most don't like to sell, and most don't like to be hard sold, and when you are pushing most services or products, you are up against thousands of others in same arena, and that is tough even for sales pros.

If a person cannot earn enough to cover the typical monthly autoship of $30. to $140. average to stay qualified, they quit, and quitters never succeed, and successful people never quit, nothing new here, same story in all businesses, you can't quit or you will never be financially free. Sadly, 99.999% don't make more than autoship in three months, so by design, most MLM's are seriously flawed systems.

Good luck to all, Mike

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ericsu
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# Posted: 28 Apr 2008 09:12 · Edited by: ericsu
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Hi, everyone,

This is definitely a very informative and helpful thread with some "Attraction Marketing" tips.

Danny, you did a good job at describing and promoting this Attraction Marketing Model. I appreciate it.

I'm here to share with all of you some of my knowledge in MLM and Attraction Marketing.
----------------------------------------------------------------------------------
Alright, let's start from the beginning. Assume that there are 2 salespersons who are trying to sell you the exact product, a "cooking recipe book," and assume that you are interested in buying a cooking recipe book to learn how to cook because you're a cooking newbie.
-------------------------------------------------------------------------------------
Salesperson #1 approached you first and told you how great this cooking recipe is, how many rewards this recipe book has won, how many different dishes this book will teach you make, and how good your cooking skills will improve in 1 day of reading the book.

Like many other salespersons, he spent about 2 hours talking about the features and the benefits of the "product" blah blah blah. In your mind, you know he's eagerly trying to convince you to buy it so he brought up the whole story of this recipe book including the story of his grandma using the book......In addition to make his stand point more convincing, he also told you that he graduated from a reputable college with a MBA degree. He's selling this recipe book because it's "awesome".
------------------------------------------------------------------------------
Salesperson #2 then approached you.

He said "hey, if you give me 20 mins of your time I will personally teach you how to read and use this step-by-step recipe book to make delicious dishes for your family." Twenty mins later, you learned how to actually put this recipe book in use and create your own unique dishes.

In the conversation, he noticed that you are a rookie and needs help at cooking. He offered you the opportunity to learn how to cook "Kung Pao Chicken" from him at your very own kitchen because he used to be a chef at a Chinese restaurant.

As a bonus, he told you the secret grocery store where you can get cheaper cooking materials and save you $200 a month. Also, he knows you want to learn how to cook so he then invited you to attend his Sunday cooking session for free.

Salesperson #2 presented you this recipe book with his expertise and advices.
------------------------------------------------------------------------------------- -
Who are you going to buy your recipe book from?

The MBA salesperson or the former chef who will teach to how to cook for free?

Hey, it's obvious right? The person with more creditability will win the cooking recipe marketing.
Yes, creditability is the key to succeed in any form of product marketing.
---------------------------------------------------------

Network Marketing is all about Creditability. With a high creditability, you will be able to attract quality prospects, to attract interested people, and to close the sale without extra effort. MLM will be 10X times easier if you can build up your credibility. It's beneficial to you and to your prospects.

Creditability is not how much you are making from MLM, is how much value you can offer to others.

How to increase your self-value?
--Educate yourself with useful information. Go out there and buy books and start learning.

Thanks for reading.

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RayvinAndRob
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# Posted: 3 May 2008 19:39
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Hi there,

I don't know how many people we've met who have told us their sad tales of MLM failure who thought it was their fault.

Bernard, for example, was in MLM for 26 years. Never had much success. He thought there was maybe something wrong with him.

Like most others, Bernard blamed himself for his failure. He thought he perhaps had to become more attractive, more magnetic in personality.

We told him he didn't have to change who he was. He is perfect just the way he is! We asked him why he believed he had to change.

He said, "Take a look at all the successful MLM gurus and heavy hitters out there. They've got charisma, something I have never had. Unless I become a more attractive and magnetic person, I will never succeed!"

Wow! My heart went out to him because I knew exactly what he was going through. I used to believe I had to do stuff, amazing stuff, super duper amazing stuff to get noticed by others.

I came into MLM not knowing a thing. I went through the Mike Dillard phase, the Bob Proctor phase, the Randy Gage phase, the Tim Sales phase, you name it.

These guys are power houses! They know their stuff. They are attractive leaders and have massive followings.

I asked myself, "Can I do that?"

Would any of those guys actually stop what their doing and help me, a nobody from nowhere land?

Moreover, I really didn't believe I had the type of personality that could allow me to BE LIKE any of those great super star space commander leaders.

It wasn't me. I like to wear plaid flannel shirts okay!? And I always have a pen in my pocket. Always.

I'll dress up if I have to. I kind of like wearing a sports coat. I own just one, just in case. In fact, I think I'll probably wear it when our friend Tom 'Big Al' Schreiter comes to visit us in June. Maybe.

Point is, I don't want my MLM success to depend on my having to duplicate PEOPLE.

THANK GOSH we have a SYSTEM that allows us to be ourselves just the way we are. We don't have to become super attractive or magnetic to be successful!

We found a very, very magnetic mentor who's name you probably have heard before. His name is Michael Dlouhy.

The people in our 'upline' are very attractive and magnetic: Michael Dlouhy, Art Jonak. Yup and Tom 'Big Al' Schreiter is the founder of the company we're in.

Three super attractive guys if you look them up on the internet. But we are not a Michael Dlouhy. We're not an Art Jonak or an 'Big Al'. Nor could we ever be.

More importantly, none of them ask us to be like them. They don't expect anybody to be like them. They tell us we're perfect just the way we are.

Instead, they teach, train, mentor, coach us to become more attractive like them - if we want to.

If we want we can learn to become meore attractive. We can become leaders and teachers and gurus if we want. We can share massive use value, easily.

And we do. How? By passing along what we've learned from the men and women who have taught us everything we know. Simple as that.

But the important thing is to remember that PEOPLE ARE NOT DUPLICATABLE.

SYSTEMS ARE.

Don't try to be like your upline superstar guru commander. Just be yourself and consistently work the system you're using.

If your system is a good one, stick with it.

Narrow your focus on ONE MLM. If your MLM and your sytem are good, then stick with them. Work them. And just be you.

Yes, acquire people skills. You will need them. But that's something that can be learned over time. Listen to everything you can about how to understand people and what makes them tick.

Yes, do self-development. In fact, work more on improving yourself than on your business. But work that system in the meantime. That's what's going to allow you to succeed.

You will become more and more attractive and magnetic as your system does its job, which it to bring you a steady stream of hot, targeted leads who WANT to talk to you.

And it's easier to talk to people who like you. The system should help you be more attractive and magnetic by the way without you having to change WHO you are.

Anyway, great stuff Danny! Thank you very much for sharing your fantastic expertise on the subject!

And awesome comments by all the other people here, too.

Your friends,
Rob & Rayvin Nyte

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All our philosophy is dry as dust if it is not immediately translated into some act of living service.(Mahatma Mohandas K. Gandhi)
PMHayes
Member


Joined: 23 Apr 2008
Posts: 129

# Posted: 6 May 2008 06:11
Reply 


web20mentor:
You can easily train people prior to them joining your business or paying you.
I do it everyday. I don't want unskilled marketers in my MLM's.

How do you do it? Give me some practical steps i can take to do this? I'm a little confused how you train people you don't have a business relationship with.

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PMHayes
Member


Joined: 23 Apr 2008
Posts: 129

# Posted: 6 May 2008 06:17
Reply 


WARRANTIES4LESS:
quitters never succeed, and successful people never quit, nothing new here, same story in all businesses, you can't quit or you will never be financially free.


I heard it said by a very good friend in another MLM company, "Most people let their fear of failure overcome their desire to succeed." I guess that's why there's an 80/20 rule. That and laziness, that microwave (i want it now) mentality.

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Jeff_Seely_RN
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Joined: 4 Apr 2008
Posts: 3

# Posted: 6 May 2008 07:05
Reply 


There is tons of useful information out there that can help someone establish themselves online and in their business. It's simply a matter of matching up that information with those that want it. I've given away tips on how to find leads, build webpages, shoot and promote videos...all for free. By the time someone has gone through all that, they have been trained in the basics.

Maybe at the end of the day they realize they have gotten something worthwhile from me...something of tangible, usable value. If at some point they are looking for a partnership I would put a little faith in the hope that since I gave them so much that they would seek me out as the partner they are looking for.

For me this process takes a lot of the pain and stress out of chasing people down, working with the wrong people, going to social mixers with my business on the top of my mind instead of really having that other persons needs and wants up front.

It's a great process. Changed my business after 16 years.
Take care,
Jeff

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