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kevin664
Member
Joined: 31 Oct 2007
Posts: 29
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# Posted: 31 Dec 2007 07:44 · Edited by: kevin664
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Most network marketers are taught very specific
ways to grow their business.
The problem is, the ways they are taught do not work
95% or more of the time.
Most of the time, network marketers are taught to buy
and cold call generic business opportunity leads.
What they fail to take in account is these leads are looking for
a home business of some sort. These leads are not
necessarily interested in a MLM opportunity.
They also fail to realize the lead list they purchase are
sold and resold again and again.
When the network marketer contacts them to present them
with their network marketing opportunity, the lead does not
know anything about their MLM opportunity and probably
could care less.
This leads to a ton of "No's" and a ton of rejection.
The network marketer starts to get discouraged and after
months of experiencing rejection will soon quit.
I know from experience because I spent months and months
contacting leads to no avail.
This is why I am now a firm believer in generating my own
leads because at least, I know where they have come from
and they are interested in what I've got.
- Kevin Tyler Smith
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Aaronbiz
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Joined: 21 Jul 2007
Posts: 45
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# Posted: 31 Dec 2007 08:55
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Hi there,
I disagree with your generalisation that all Leads are shared. What I do agree with is instead of paying $10-$15 per lead invest that money in Google Adwords and direct to a splash page of your own.
Even better why not trial referral generation. Off the top of my head there's a great book by Joanne Black called No More Cold Calling.
This lady uses 100% referrals to grow her business.
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affiliatesheree
Member
Joined: 31 Aug 2007
Posts: 27
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# Posted: 5 Jan 2008 03:07
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I've never heard a good story about bought leads. I think that with as much spam as there is today, the only way to get anywhere is by getting permission from your prospects. Sure, referrals are great too, but where did the original person who gave the referral come from? You've got to start somewhere.
I know for a fact that there are a lot of people out there struggling to generate leads or who have had bad experiences with paid leads. I offer a generic leads generation system and I talk to people every single day who cannot figure out how their going to find people to market their products and opportunities to.
The worst part about it is that their uplines are not teaching them anything. How does one expect to build a solid business without a strong foundation and without training and rising up their leaders? I just don't get the thinking on this. I though that the point was to train enough go-getters to be able to kick back eventually. Am I crazy or does the whole system seem backward?
Even when the companies themselves have no training in place, how do they expect to make it big? This is an industry that requires business savvy and marketing education but it's also a business that attracts people who have no experience at all with running a business.
Sorry about the venting there but I just can't wrap my brain around this complete lack of team effort I see all the time. What good does that do anyone?
Sheree
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LifeofEgypt
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Joined: 2 Sep 2006
Posts: 46
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# Posted: 5 Jan 2008 09:54
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Nothing like a good opti-in email page and Google adwords. Generates daily leads that are targeted and responsive. Most people are not patient enough to let Adwords build their list. You have to have a budget and spend a lttle money.
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EthosKeeper
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Joined: 6 Jan 2008
Posts: 16
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# Posted: 6 Jan 2008 15:53
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Hello all,
I'm new here, and am genuinely concerned about generating leads, as I am 99% sure I am going to join LLI (Liberty League International) as soon as I receive my income tax return. Truth be told, I haven't a clue which software, or lead sheets to start out with, nor am I troubled by this challenge.
Although, I don't exactly know how my "future"or "soon to be" sponsor found me?.. his marketing techniques directed me to a site with video, audio, etc... and truth be told, he avoided the telephone nonsense, until I called him. In fact, I was ready to join without him ever calling me. I am confident he will share the same proceedure he used to find me, to help grow my leads. Thus, I think the presentation is important, and his was near perfection.
It's been nearly 20 years since I dabbled in any MLM or similar opportunity, I seriously think the general formula for failure, in a lot of cases, is our prior experiences.
For example; at age 17, I attended an Amway convention that changed the way I viewed life. I didn't sell a single product, and gave up shortly afterwards. However, the people that spoke, and the positive vibe, influenced me to change my entire life. I was self-employed 2 months later, and have been ever since.
The shame is, I took what I liked, and left the rest. Learning later, I had created the very hell, I was trying to avoid. I was spending on ave $10-$40k per year to earn $60-$100k, and truly thought I was on my way to being independently wealthy running a small sub-contracting service (which was 90% labor driven), and I did this for nearly 18 years.
My business was a small self-operated contracting service. I worked 60-80 hours per week, and physically reached burnout 2-3 years ago. This took a mental toll, as well. Especially, when I stopped long enough to realize, I was no better off, than my family members, and friends who punched a time clock.
Heck, they received vacations, health ins., 401k, and generally invested half as much time working as I did, and some had a lot more to show for it. Most of them seemed happier than I was too.
The point being, in these order of events, I learned that I would never be "independently wealthy" if I continued trying to be independent. I could never generate enough income from my own labor, and hiring people only increased my costs, my headaches, and decreased my pay!. Even in my best months of $15-$20k, I would always incur a financial issue, or suffer burnout the next month from exhaustion, whereas, my extra efforts never really increased my income.
Therefore, I think the leads are important in any business, but more over, believe those of us who truly "see" beyond the illusion, know the product in any business is people.
People (being the leads you speak of) are often conditioned to accept the life they are living, and have become content to do so, all because the world abroad radiates the foolish notion we cannot trust anyone, and continually tries to herd us into this belief system, that we have specific limitations.
This is the real problem! It defies every spiritual teaching, and basic principle of what we are, and limits many from expanding or growing on a larger scale, let alone the damage it causes when money is introduced to the equasion.
I myself ama self-taught, entrepreneurial spirited individual, and have always believed any true success derives from people making sacrifices for the greater good. i.e., I scratch your back, you scratch mine.
Unfortunately most business owners, or people, want their back scratched, but refuses to repay the favor. As a result, I almost gave up, believing money and people were all wicked!
Yet, I refuse to surrender my values, principles, or God given conscious for any amount of money!
For all the contractor's who's businesses to which I was loyal, and dedicated to help build, it proved to always be one sided. As soon as a cheaper service provider stepped up, I became expendible.
I think the leads are important, but truly believe before anyone succeeds at anything, they have to be ready to share, educate, and sacrifice something for the benefit of the whole.
Naturally, leveraging time, effort, people, and money, are key ingredients to success. But if you leverage any one of them for too long, without giving anything in return, success can not be achieved in totality, and failure is likely to happen.
I believe thousands will join me, and spend $2k to start, so long as I don't stop searching for those who truly want to change their life. For me, the positive vibe, the people, and the community helping one another is #1, not the money. So what's $2k, or buying leads worth, when compared to the return?
I believe because I have not given up on people, despite the treatment I've recieved prior, that I am already successful.
Those who only "see" the money, and are driven by greed, just might succeed financially, as my prior clients/employers/ contractors have used their money to make more money... but at the end of the day, anyone who is willing to enter a MLM, or a business, and is not prepared to give up a part of themselves, and effort, and some financial investment, doesn't deserve to succeed, and should keep their day job, and their complaints.
I think the leads would increase, if the majority of people snapped out of the hypnotic trance, opened their eyes, and could see the power in helping each other, rather than railroading over one another, as the world maintains their focus on selfish gains, and greed driven agendas!
I've met few successful people who were able to do both, but I'm determined to be one in favor of people, and no matter how many leads it takes, I know their out there!
And if I have to spend money to find the right tools I need build the business, I'll spend the money, any day.
After all, what business doesn't require a financial investment, and an on going commitment to put money in, hoping to pull more money out. It's simple, find god hearted people, driven to succeed, and stay there until you are!
Can't soar with the eagles if your hanging out with the turkey's!
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BillChechel
Member
Joined: 8 Jan 2008
Posts: 159
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# Posted: 18 Jan 2008 22:10
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I believe most marketers fail because they are let down by training as far as marketing goes.
You spoke about purchases leads in the first post. I have had a great experience with them. They cost me $3.60 a lead and are sent right to my website. I did not find this company, it was handed to me by the company I am with.
I also have postcards I can send out for less than .50 each. And they are targeted specifically to business opp seekers. For every $1 spent we take in $2.
I tell you this because if you are with any MLM/Networking company and are getting little or no assistance with lead generation, you should consider if you are in the right place. All of this should be provided to you. You should expect nothing less of an opportunity that is claiming any amount of success with using their system.
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Aaronbiz
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Joined: 21 Jul 2007
Posts: 45
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# Posted: 19 Mar 2008 06:15
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Bill Chechel,
With the charge to go online for promotion its good to see somebody using postcards.
Not many net marketers are using them and it sounds like you are onto a winner there.
Aaron Riddell
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WARRANTIES4LESS
Member
Joined: 20 Feb 2008
Posts: 215
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# Posted: 21 Mar 2008 08:00
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Good point,
With the charge to go online for promotion its good to see somebody using postcards.
I agree, some businesses do very well with postcard system, I know it works for me as I can purchase mailing list to specifically target my best audience, the senior citizen market.
I get better than a 11% response rate and then it is a simple matter of answering questions, no selling, just telling them what we offer and it works, so again, don't overlook the old post card systems. Not everyone is online yet, and many probably won't ever join the online community in my opinion, so post cards is a good marketing strategy, always will be.
Good luck to all, Mike
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 23 Mar 2008 03:32
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Hello Mike,
I placed an order for a batch of customized "postcards" last night. I will be specifically targeting fellow network marketers in my own country with a training system to enhance their own online activities.
I keep hearing this phrase.....the "sniper approach is better than the shotgun approach". And postcards are a neat way to become a better sniper.
Offline to online, online to offline is a great strategy.
Have fun all with your postcard marketing.
Aaron Riddell
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annadenise
Member
Joined: 9 Mar 2008
Posts: 235
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# Posted: 23 Mar 2008 12:13
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My primary focus is on Cooperative Marketing where you can buy all the customers you want rather than spending so much money on advertising, the co. takes care of all that. Although for those in this with me that cannot afford initially to buy enough customers, I have heard that in addition to traditional online marketing, that post card marketing is still quite effective.
Anyone familiar with good places to get lists that have leads for this that are targeted to the market you are advertising too?
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 24 Mar 2008 04:36
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Hi Anna,
I'm using my phone directory "white pages" and targeting specific well known MLM companies.
Aaron Riddell
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Aspire
Member
Joined: 24 Mar 2008
Posts: 101
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# Posted: 24 Mar 2008 05:04
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Aaronbiz: the "sniper approach is better than the shotgun approach". And postcards are a neat way to become a better sniper.
No - No - No....
Both a Sniper and Shotgun approach will only succeed in blowing someones brains out and you will maybe attract others who will do the same - but be prepaired for low numbers of responses if any.
You need to change your approach to "Helping" others to realise their dreams.
Suggest you start reading a few books - Start with Zig Zigler. There are two quotes that come to mind.
#1 If you go out looking for friends, you're going to find they are very scarce. If you go out to be a friend, you'll find them everywhere.
#2 You can have everything in life that you want if you will just help enough other people get what they want."
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annadenise
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Joined: 9 Mar 2008
Posts: 235
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# Posted: 24 Mar 2008 09:52
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I believe others posting here realize that helping others helps ourselves, but were also suggesting a few offline ways that are inexpensive to add to the customer base. I have not tried offline yet, but it may be a good idea to attract some customers. I would not use it to attract business affiliates/distributors. Having customers for our products is a must and some of those are not always online like we are.
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Aspire
Member
Joined: 24 Mar 2008
Posts: 101
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# Posted: 24 Mar 2008 15:51
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annadenise: also suggesting a few offline ways that are inexpensive to add to the customer base
I agree - It is vital to develop and encourage approaching and obtaining customers. It is the amount of product turnover that determines your success in this industry.
Too many people get into this and hope that their distributors own purchases gives them the volume they need to earn $$$'s
I spend about 50% of my marketing time in seeking retail customers.
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 18 Apr 2008 06:51
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Hello Aspire,
Thanks for your comments about helping others. Yes you are correct.
Both Zig Ziglar & Jim Rohn are inspirational. I have a library of DVD and audio material as I learn by mainly visually seeing something or/and hearing it.
At the end of the day though we need to ask ourselves - WHO is our customer?
Let's say I sell Nike shoes. Can you guess how many Nike shoes I would sell to someone over 80. Unless that shoe met a specific need my sales would be zilch and I would go out of business if I targeted my advertising at this age group.
So I would need to sniper in on say a niche market - say teenage ladies between 11-14.
Can you see where I am trying to come from here? I hope I'm not missing the mark here.
Kind Regards
Aaron Riddell
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Aspire
Member
Joined: 24 Mar 2008
Posts: 101
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# Posted: 18 Apr 2008 08:39
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Aaronbiz: Can you see where I am trying to come from here
Yep - I can understand exactly where you are coming from Aaron. Your approach has to be styled upon the public acceptance of your product.
I think it is important to know your product well and offer it to the correct market, but do you really want to push product only??? If so shouldn't your product be publicly accepted by a majority of the population?
If I were to start marketing Aardvark Extract Ingrown Toenail Ointment, I could expect very limited acceptance of my product and would have to sell it hard to gain turnover.
If I were to market a very cheap light bulb that gave 100 watts of light and only consumed 5 watts of electricity everyone would be beating a path to my door.
The story of Microsoft comes to mind with them going against all popular opinion at the time and marketing a product for every home in the world to use. Previously the computer market was held captive by Apple with a "Sell it to a limited market at a high cost" marketing strategy. Thus was born the IBM compatible computer.
I personally prefer to try and get 1 cent from every house in the country offering a product that everyone wants and needs, in preference to trying to push expensive Aardvark Extract to a few people and make $7,265 a jar.
Using this strategy, I now have a significant clientele that has gone global and have developed a marketing approach based on word of mouth. This works for me and also feeds me with qualified leads for my mlm. (they actually ask me to join)
The most important aspect of any business is the people that make it work - everything else takes second place. You have to give mind to what will motivate them to work for your business. Usually more money and better lifestyle win out each time.
In a previous life I was a sales manager for a company with a range of products that gave insects a really bad day. Every day was consumed with market research, marketing strategies, market share wars, advertising and constant struggling to maintain corporate acceptance in a retail marketplace.
Whichever avenue you choose, the people and their goals and needs have to be looked at first. (both the customer and distributor if you are in mlm)
I have a product of mass appeal on a world stage, and spent most of my time pushing the benefits of this great product to people. You know what??? � looking back now, I spent most of my time advertising and selling � I WAS BACK WHERE I WAS IN A PREVIOUS LIFE.
I changed everything around to offering people a solution to their needs and promoting a way for them to achieve them, and momentum kicked in. With the products, I continued to promote them, but to volume markets instead of members of the general public as end users � should have done it ages ago.
Probably rambling on a bit now � have been up for 17 hours � been a great day, looks like my doorway to the Mainland China market is opening (probably won't get too much sleep tonight either)
Hope this has helped.
Regards
Paul
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 19 Apr 2008 05:40
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Hi Paul,
Very enlightening & appreciated.
It's just great to get different points of view on the ways people work and think.
I suppose everybody in the MLM business is at a different "stage of the process".
I do have a larger vision of what I want to do within the industry, and actually draw upon forums like this and other mentors and experiences to keep me moving forward.
Aaron Riddell
Aaron Riddell
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MyNameJoshRocks
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Joined: 20 Mar 2008
Posts: 12
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# Posted: 19 Apr 2008 05:50
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sorry if i don't go on the topic here, but I find that by building a great relationship is a great key to success. by that with truth and trust, there will be more holes to jump across and avoid more failure variables. marketing with friends is easier when you have great credibility and business. (get fun personal relationship)
thank you
best wishes,
-josh
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 20 Apr 2008 09:24
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Good point Josh,
If your customer becomes your friend, that will lead to a "golden chain" of referrals.
Aaron Riddell
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freecashhappens
Member
Joined: 21 Apr 2008
Posts: 41
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# Posted: 4 May 2008 20:48
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I believe in building relationships. People want to do business with people they like, know, and trust. You must be able to generate your own leads. I wasn't successful until I found out how to market. You won't be either until you figure out how to market YOU!
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Zurvita
Member
Joined: 6 May 2008
Posts: 19
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# Posted: 12 May 2008 22:47
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I really believe in seeing to it that others needs are met, and then my needs will be taken care of automatically. It helps in networking if the comp plan your company uses has payouts to infinity. I'm not self promoting here, just a bit of logic. If every time I see to it that someone in my organization gets what they need, and I get paid every time they get what they need, it sure seems to help things get back to me quicker for what I need. You gotta love this network marketing thing.
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 9 Jun 2008 10:59
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Hi everybody,
Very interesting thread so far.
The great thing about the internet is that you are exposed to different opportunities that can arouse your interest.
I have a "primary business" in nutrition but have been drawn to personal development and funded proposals.
As a combined package I feel my downline will have the edge over the normal MLM approach as Kevin666 opened with.
Aaron Riddell
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SteveM30
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Joined: 16 Jun 2008
Posts: 9
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# Posted: 18 Jun 2008 11:36
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Personally, I'm not interested in COLD calling a list of leads. And I know I'm not alone here.
There are a few people out there who are completely impervious to rejection and can cold call all day. But even if you could do this and were even successful, that technique is not very DUPLICATEABLE. What are the chances of building a good downline that cold calls?
That's what I love about the internet. There are so many more options available now! 
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BillChechel
Member
Joined: 8 Jan 2008
Posts: 159
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# Posted: 18 Jun 2008 12:14
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SteveM30: Personally, I'm not interested in COLD calling a list of leads
SteveM30: What are the chances of building a good downline that cold calls?
I agree 100%.
Many of us joined our own opportunities to avoid cold calling.
If you rely on growing your business with people who are good at cold calling you are doomed. There are many biz-oppers out there in which this is the #1 reason why they shy away from traditional MLM businesses.
But interpersonal relationships are important in all business transactions. That's why Web 2.0 marketing strategies are the way to go today. At some point the "human factor" becomes important.
People do not buy from the internet, they buy from you.
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cricfan
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Joined: 26 Mar 2008
Posts: 35
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# Posted: 18 Jun 2008 17:57
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sorry if i may offend anyone here but opportunity seekers are not your ideal prospects...because they are just "seekers"
more often than not, you'll find yourself wasting your time with them trying to explain everything...
you should rather be targerting opportunity "buyers"
these are the people who have been in a home business, or are planning to start one soon...
these people already know that it's a business & will require hard work...so you'll have easier time training them...
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 28 Aug 2008 05:36
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Hi all,
Today! I was on a webinar conference call run by Todd Falcone. Todd has a tool he uses which is defintely well worth a trial run.
I'm based on the other side of the world, but even I can see the value in this tool.
Do yourself a BIG favour and drop by his next free LIVE PROSPECTING call next Wednesday PDT 4-5pm.
Have a great week!
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z2ac2k
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Joined: 2 Sep 2008
Posts: 14
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# Posted: 2 Sep 2008 17:29
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simply put 1. poor products 2. poor work ethic
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unselfishguy
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# Posted: 12 Sep 2008 18:48
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Also, it's unfortunate that most systems that typical network marketing companies use are just not designed for the average person. This is the reason why there's only a small percentage of home business entrepreneurs who actually succeed.
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Aaronbiz
Member
Joined: 21 Jul 2007
Posts: 45
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# Posted: 25 Sep 2008 03:07
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Hi,
Just a comment.
I was listening to one of my Perry Marshall recorded calls the other day and they were discussing prospecting and conversions.
There were two streams of thought.
1. Capture the prospect and make the sale straight away. But pay a premium for your Adwords campaign as you would be bidding on highly competitive keywords.
2. Capture the prospect at earlier stage of the process and lead them into the final sale through step by step autoresponders, providing the answers to questions they will most likely ask.
Number 1. gets them in straight away but Number 2. builds trust.
Another point to remember, "keywords" are likely to be less competitive as very few will have the patience to do this.
You could set your campaign up to capture prospects at each step of the way and feed them into your autoresponder at the applicable position.
Food for thought.
Aaron Riddell
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johntanyishin
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Joined: 3 Jul 2008
Posts: 71
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# Posted: 25 Sep 2008 03:41
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I've heard once before about this golden rule.
"If you help people save time and money, you will automatically earn some of the time and money you've help them to save."
It's very interesting.
Yes, it's hard to build a network marketing business but I believe you have to plan and do it long term.
JTYS
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