Newbie Shield
Joined: 22 Sep 2007
Posts: 2088
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# Posted: 14 Aug 2009 08:30
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Hi Franklin,
I agree that the productive approach to social media is simply to connect and to aide others.
It was designed for connecting, sharing, and helping others.
Like with most everything else, many marketers have a tendency to make selfish use of it in a mechanical kind of way. Though that approach may help a little in the short term, it will fail and even backfire in the long run.
Providing value and creating trust is how you create a sales environment. Just put yourself in your reader's shoes and you'll know it to be true.
~Newbie Shield~
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