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Joined: 22 Sep 2007
Posts: 1947
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# Posted: 2 Jul 2009 10:30
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Hi Victoria,
Google Analytics is a great tool. For the not-so-seasoned, it's a good idea to install it but not look past what you've mentioned - phrases that visitors used to arrive on your site.
Else it can get quite overwhelming quickly - especially since everything else is so overwhelming already. To many it would appear to be sophisticated and confusing.
Stat Counter and AWStats are better suited for the beginner.
Even so, once marketers get a ways into the intermediate stage, they should start to tweak around with Google Analytics to learn some of the additional features. It can also be used with PPC as well.
I like Google Analytics.
~Newbie Shield~
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