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karma
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Joined: 27 Aug 2008
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# Posted: 24 Sep 2008 17:47 · Edited by: karma
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I was listening to a marketing conference call the other night and heard an American marketer pronounce the word 'Niche' as [Nitch]. This may sound stupid or neurotic but i pronounce it '[Neesh]'.
Its the first time i heard an American say the word so i was wondering if all Americans pronounce it Nitch?
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Sonni
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# Posted: 24 Sep 2008 20:02
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You might be wasting your time wondering about this. You could spend that time working on your niche or neesh.
Sonni
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mountainmom5
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# Posted: 25 Sep 2008 09:09
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I am an American and have heard it pronounced both ways so I guess they must both be right.
Maybe we could start a new style and start pronouncing it 'neeshay' - lol
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karma
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# Posted: 25 Sep 2008 14:53
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Thanks Mountainmom5, i can sleep tonight. I tend to be slightly obsessive compulsive about small things.
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MamAtWork
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# Posted: 25 Sep 2008 18:29
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I don't blame you in the slightest Karma. Niche is one of those that bug me too, especially being a Brit (where were exclusively say neesh) to hearing it any which way in the US where I now live.
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Hemjoe
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# Posted: 25 Sep 2008 19:09
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I have heard it both lol, its just one of those things... i am a "neesh" person myself 
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# Posted: 25 Sep 2008 21:47
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Hi Karma,
That one annoys me on occasion as well. Technically it's pronounced "neesh" but I prefer to say "nitch" being that I am from the USA.
I'd vote for both as being valid.
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fatman
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# Posted: 25 Sep 2008 23:01
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I always say "nitch"....finding a good niche can make you rich. 
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MamAtWork
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# Posted: 27 Sep 2008 19:59
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The only thing that a good nitch needs is a good scratch
Shockingly, dictionary.com (an American site) calls it nitch. I wonder what a UK dictionary would have it as.
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capadrop
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# Posted: 28 Sep 2008 11:14
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See this link for the pronunciation
http://dictionary.reference.com/search?q=niche
Just scroll down the page a bit.
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karma
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# Posted: 29 Sep 2008 16:04
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Thanks for the replies guys. Im obviously not alone here.
According to the 'Collins English Dictionary' its pronounced neesh.
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Phil Stones
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# Posted: 8 Oct 2008 07:34
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The Oxford English Dictionary has it pronounced as Neesh!!!!
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