jnapier
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Joined: 30 Aug 2005
Posts: 647
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# Posted: 10 Jul 2007 18:33
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This is an article I got from Robert Blackman. It also applies to the CSG Gurus that are being promoted.
Jay NaPier
Level 3 Director/ Master Trainer
Coastal Vacations
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I've just written a new Article called:
"MLM Guru's Exposed!"
Enjoy:
I got a call yesterday from one of my Mastermind subscribers that prompted this
newsletter.
I want you to print this out and read it carefully slowly.
Why?
Because REGARDLESS of what level you are at:
--New to the industry
--Used to be in the industry
--Have been in the industry for years
Regardless of your experience and your knowledge you must acknowledge a common
truth.
And, that truth is...
(Drum roll here...)
"Those so-called MLM Guru's don't have a $10,000+ a month MLM Check coming from
their primary program. In fact, many got lucky and made $10,000 a month for a
few months and then it fell apart. Plus, many of them have STOLEN the
information that they have re-packaged and now sell to you and your downline!"
Like a "thief in the night", these MLM Guru's are stealing your downline.
They're also stealing your check.
Then, they're also stealing your dream!
(I stole that one from the old Amway guys...lol)
My question to these guys (and gals) is this:
"If your techniques, tips and insider secrets you charge so much money for work
so well, why aren't you doing them yourself?"
"If it's good for the Gander, why isn't it good for the Goose anymore?"
Now, I have no problem with MLM Guru's who built a 6-figure check and just don't
want to do it anymore and are still cashing their checks.
I'm not beating them up today.
I'm hitting those over the head with a hammer who NEVER built a 6-figure income
check in any MLM program, (Or, they did for just a moment in time), yet they
strut around like a Peacock selling, books, tapes, and seminars revealing the
"SECRET" to you.
HOGWASH!
Their secret is to sell information.
Their secret is this:
"THEY TELL YOU WHAT YOU WANT TO HEAR!"
The difference between their teaching and my teaching is subtle, but hugely
significant for your long term success:
"I TELL YOU WHAT YOU NEED TO HEAR!"
One subtle word in difference.
WANT vs. NEED
Want to hear.
Need to hear.
Huge Difference!
Yet, it creates years and years and millions of dollars in difference for you.
Lost income if your follow their advice.
Temporary income if you follow their advice.
Thousands spent on adwords that don't pull in orders if you follow their
advice.
I love that these guys and gals teach:
"Brand Yourself"
"Generate Your Own Leads"
"Don't Follow Leaders...Be a Leader"
Boy, after 25 years in this business I WANT TO HEAR ALL THAT!
I WISH IT WERE TRUE.
But, the sad fact, it's not true.
It's NEVER going happen.
Let me spend a few moments uncovering those GURU's trendy words and sales copy
here for you:
#1 BRAND YOURSELF
I totally agree.
But, 99% of your downline will never want to be branded.
They don't know how to do it.
They won't stay in long enough to do it.
They don't have the budget to do it.
And, to BRAND YOURSELF you have to do something worthy of being branded...which
only 1% will ever do.
So, are they selling their courses to just the 1%?
No, they are selling their courses to the 99% who want to become the 1%, but
never will.
Let me say that again, so it will soak into your mind today:
"No, they are selling their courses to the 99% who want to become the 1%, but
never will."
They will never take action!
The last action they will EVER take is ordering the Guru's course.
The course arrives, they kick it into the corner and go about their lives.
And, in about 4 weeks, they go online and buy another Guru's course saying the
first one doesn't work.
Yet, they never cracked open the case it arrived in.
Or, if they did read or listen to it, they refuse to put a consistent, reliable
and common sense game plan together.
The masses will NEVER do it.
They will never stay in long enough to brand themselves.
I know that, and every Guru knows that.
Yet, they feel it's okay to sell courses that promote something that will never happen.
They are selling you things you want to hear, plain and simple.
#2 Generate Your Own Leads
I just love this one.
How many people in your downline know how to write Attention Pulling Ad Copy?
How many people in your downline can sit down over a weekend...
Sincerely,
Robert Blackman
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